Union Minister Shri Shivraj Singh Chouhan Outlines Roadmap to Make India No. 1 in Fruit Exports Government Focused on Fruit Quality, Shelf Life and Exports: Union Agriculture Minister Shri Chouhan Action Plan for Fruit Sector to Be Prepared to Enhance Farmers’ Income: Shri Shivraj Singh Chouhan From Quality to Global Markets: Centre and State Governments Unveil Big Vision for India’s Fruit Sector Posted On: 07 MAY 2026 6:35PM by PIB Delhi Addressing the 'Fruit Horizon 2026' conference organised at ICAR–Central Institute for Subtropical Horticulture (CISH) in Lucknow, Union Minister for Agriculture & Farmers Welfare and Rural Development Shri Shivraj Singh Chouhan said that merely increasing production will no longer be enough. He stressed that India must now work seriously on quality, shelf life, processing, logistics and export standards to establish a strong identity in the global fruit market. The Union Minister underlined that agriculture can no longer remain confined to the farm alone. Strengthening the entire value chain from production to processing, marketing and exports is now the need of the hour, he said. Focus Must Shift from Production Alone to Quality Interacting with farmers and stakeholders associated with fruit production, exports and the horticulture business ecosystem, Shri Chouhan said that improving fruit quality is essential if India aims to strengthen its position in the global fruit market. He emphasized that special attention must now be given to enhancing shelf life, maintaining quality during exports and ensuring production in line with international standards. Task Force to Be Formed for Enhancing Farmers’ Income During the program, chaired by Union Minister Shri Shivraj Singh Chouhan, it was decided that scientific institutions under ICAR, exporters, Agricultural and Processed Food Products Export Development Authority and other concerned agencies would jointly constitute a task force. The task force will work towards resolving issues faced by producers and exporters and prepare an effective, time-bound action plan to ensure concrete steps are taken to enhance farmers’ income. Uttar Pradesh to Benefit Significantly from Clean Plant Mission Shri Chouhan stated that, keeping farmers’ needs in mind, the Government of India has decided to strengthen Uttar Pradesh under the Clean Planting Material Program. As part of this initiative, a modern Clean Plant Centre is being established at CISH, Lucknow, where disease-free and genetically pure planting material for fruit crops such as mango, guava, litchi and avocado will be developed and conserved. Emphasis on Zero Rejection and Premium Quality The Union Minister said that if India has to become globally competitive, special focus must be placed on producing premium-quality fruits with 'zero rejection' standards. He added that the Indian horticulture sector can achieve new heights through modern technology, better post-harvest management, pack houses, processing infrastructure and practical Standard Operating Procedures for exports. FPOs, Clusters and Export Infrastructure to Transform the Sector Shri Chouhan highlighted the critical role of FPOs, FPCs and Self-Help Groups in connecting small farmers with better markets and export opportunities. The programme also highlighted that the National Horticulture Board is developing several export-oriented clusters, while strengthening modern irradiation and integrated post-harvest infrastructure in Uttar Pradesh especially initiatives linked to Noida International Airport (Jewar Airport) will be an important step in this direction. Farmers, scientists, exporters, nursery operators, FPO representatives, fruit processing sector stakeholders and participants from various organisations across different states attended the program. Ministers from the Government of Uttar Pradesh, including Shri Surya Pratap Shahi and Shri Dinesh Pratap Singh, along with several senior officials and scientists, were also present on the occasion. ********** RC/MS (Release ID: 2258806) Visitor Counter : 1250 Read this release in: Urdu , Marathi , हिन्दी , Punjabi , Gujarati Ministry of Agriculture & Farmers Welfare Uttar Pradesh Set to Emerge as a Major Hub for Premium Fruit Production and Exports; Union Agriculture Minister Shri Shivraj Singh Chouhan Participates in “Fruit Horizon 2026” in Lucknow Union Minister Shri Shivraj Singh Chouhan Outlines Roadmap to Make India No. 1 in Fruit Exports Government Focused on Fruit Quality, Shelf Life and Exports: Union Agriculture Minister Shri Chouhan Action Plan for Fruit Sector to Be Prepared to Enhance Farmers’ Income: Shri Shivraj Singh Chouhan From Quality to Global Markets: Centre and State Governments Unveil Big Vision for India’s Fruit Sector Posted On: 07 MAY 2026 6:35PM by PIB Delhi Addressing the 'Fruit Horizon 2026' conference organised at ICAR–Central Institute for Subtropical Horticulture (CISH) in Lucknow, Union Minister for Agriculture & Farmers Welfare and Rural Development Shri Shivraj Singh Chouhan said that merely increasing production will no longer be enough. He stressed that India must now work seriously on quality, shelf life, processing, logistics and export standards to establish a strong identity in the global fruit market. The Union Minister underlined that agriculture can no longer remain confined to the farm alone. Strengthening the entire value chain from production to processing, marketing and exports is now the need of the hour, he said. Focus Must Shift from Production Alone to Quality Interacting with farmers and stakeholders associated with fruit production, exports and the horticulture business ecosystem, Shri Chouhan said that improving fruit quality is essential if India aims to strengthen its position in the global fruit market. He emphasized that special attention must now be given to enhancing shelf life, maintaining quality during exports and ensuring production in line with international standards. Task Force to Be Formed for Enhancing Farmers’ Income During the program, chaired by Union Minister Shri Shivraj Singh Chouhan, it was decided that scientific institutions under ICAR, exporters, Agricultural and Processed Food Products Export Development Authority and other concerned agencies would jointly constitute a task force. The task force will work towards resolving issues faced by producers and exporters and prepare an effective, time-bound action plan to ensure concrete steps are taken to enhance farmers’ income. Uttar Pradesh to Benefit Significantly from Clean Plant Mission Shri Chouhan stated that, keeping farmers’ needs in mind, the Government of India has decided to strengthen Uttar Pradesh under the Clean Planting Material Program. As part of this initiative, a modern Clean Plant Centre is being established at CISH, Lucknow, where disease-free and genetically pure planting material for fruit crops such as mango, guava, litchi and avocado will be developed and conserved. Emphasis on Zero Rejection and Premium Quality The Union Minister said that if India has to become globally competitive, special focus must be placed on producing premium-quality fruits with 'zero rejection' standards. He added that the Indian horticulture sector can achieve new heights through modern technology, better post-harvest management, pack houses, processing infrastructure and practical Standard Operating Procedures for exports. FPOs, Clusters and Export Infrastructure to Transform the Sector Shri Chouhan highlighted the critical role of FPOs, FPCs and Self-Help Groups in connecting small farmers with better markets and export opportunities. The programme also highlighted that the National Horticulture Board is developing several export-oriented clusters, while strengthening modern irradiation and integrated post-harvest infrastructure in Uttar Pradesh especially initiatives linked to Noida International Airport (Jewar Airport) will be an important step in this direction. Farmers, scientists, exporters, nursery operators, FPO representatives, fruit processing sector stakeholders and participants from various organisations across different states attended the program. Ministers from the Government of Uttar Pradesh, including Shri Surya Pratap Shahi and Shri Dinesh Pratap Singh, along with several senior officials and scientists, were also present on the occasion. ********** RC/MS (Release ID: 2258806) <br/>Government Focused on Fruit Quality, Shelf Life and Exports: Union Agriculture Minister Shri Chouhan<br/><br/>Action Plan for Fruit Sector to Be Prepared to Enhance Farmers’ Income: Shri Shivraj Singh Chouhan<br/><br/>From Quality to Global Markets: Centre and State Governments Unveil Big Vision for India’s Fruit Sector" /> <span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Addressing the 'Fruit Horizon 2026' conference organised at ICAR–Central Institute for Subtropical Horticulture (CISH) in Lucknow, Union Minister for Agriculture & Farmers Welfare and Rural Development Shri Shivraj Singh Chouhan said that merely increasing production will no longer be enough. He stressed that India must now work seriously on quality, shelf life, processing, logistics and export standards to establish a strong identity in the global fruit market. The Union Minister underlined that agriculture can no longer remain confined to the farm alone. Strengthening the entire value chain from production to processing, marketing and exports is now the need of the hour, he said.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image001Y50T.jpg" style="height:411px; width:616px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Focus Must Shift from Production Alone to Quality</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Interacting with farmers and stakeholders associated with fruit production, exports and the horticulture business ecosystem, Shri Chouhan said that improving fruit quality is essential if India aims to strengthen its position in the global fruit market. He emphasized that special attention must now be given to enhancing shelf life, maintaining quality during exports and ensuring production in line with international standards.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image002QEB7.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Task Force to Be Formed for Enhancing Farmers’ Income</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">During the program, chaired by Union Minister Shri Shivraj Singh Chouhan, it was decided that scientific institutions under ICAR, exporters, Agricultural and Processed Food Products Export Development Authority and other concerned agencies would jointly constitute a task force. The task force will work towards resolving issues faced by producers and exporters and prepare an effective, time-bound action plan to ensure concrete steps are taken to enhance farmers’ income.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image003FZRD.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Uttar Pradesh to Benefit Significantly from Clean Plant Mission</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Shri Chouhan stated that, keeping farmers’ needs in mind, the Government of India has decided to strengthen Uttar Pradesh under the Clean Planting Material Program. As part of this initiative, a modern Clean Plant Centre is being established at CISH, Lucknow, where disease-free and genetically pure planting material for fruit crops such as mango, guava, litchi and avocado will be developed and conserved.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0042G8L.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Emphasis on Zero Rejection and Premium Quality</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Union Minister said that if India has to become globally competitive, special focus must be placed on producing premium-quality fruits with 'zero rejection' standards. He added that the Indian horticulture sector can achieve new heights through modern technology, better post-harvest management, pack houses, processing infrastructure and practical Standard Operating Procedures for exports.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image005GWYX.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>FPOs, Clusters and Export Infrastructure to Transform the Sector</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Shri Chouhan highlighted the critical role of FPOs, FPCs and Self-Help Groups in connecting small farmers with better markets and export opportunities. The programme also highlighted that the National Horticulture Board is developing several export-oriented clusters, while strengthening modern irradiation and integrated post-harvest infrastructure in Uttar Pradesh especially initiatives linked to Noida International Airport (Jewar Airport) will be an important step in this direction.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image006IARO.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Farmers, scientists, exporters, nursery operators, FPO representatives, fruit processing sector stakeholders and participants from various organisations across different states attended the program. Ministers from the Government of Uttar Pradesh, including Shri Surya Pratap Shahi and Shri Dinesh Pratap Singh, along with several senior officials and scientists, were also present on the occasion.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image007YJV0.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image008NFCV.jpg" style="height:417px; width:625px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">**********</span></span></p> <p><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>RC/MS</strong></span></span></p> " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width $(document).ready(function () { var width = $(window).width(); if (width @media print { .sticky-social, .sticky-social_mb, .pull-right, #printPDF { display: none !important; } } .f_vl { padding-right: 30px; font-size: 17px; cursor: pointer; } .log_oo { // width: 20%; display: flex; justify-content: space-between; } .log_oo img { width: 150px; /*width: 100%; height: auto;*/ } .sticky-social_mb { position: fixed; bottom: 0px; padding: 0px; margin: 0px; width: 100%; } .social_mb { list-style: none; display: flex; width: 100%; margin-bottom: -8px; } .social_mb a { padding: 8px 0px; font-size: 30px; transition: all 0.8s ease-in-out; width: 20% !important; text-align: center; } .section1 { position: relative; padding: 10px 0px; width: 100%; } .sticky-social { position: fixed; top: 20px; left: 0px; padding: 0px; margin: 0px; } .social { list-style: none; } .social a li { padding: 8px 12px; font-size: 25px; transition: all 0.8s ease-in-out; } .social a li:hover { margin-right: -30px; box-shadow: 2px 5px 10px grey; } .social a li:hover .fa { margin-left: 20px; } .fb_b { /* background-color: rgb(59, 89, 152);*/ background-color: rgba(65,103,178,255); } .twitter_r { /* background-color: rgb(29, 161, 242);*/ background-color: #000000; } .whatsapp_r { /* background-color: rgb(77, 194, 71);*/ background-color: rgba(13,191,67,255); } .fa-envelope_r { /* background-color: rgb(219, 68, 55);*/ background-color: #e2123d; } .fa-linkedin_r { background-color: rgb(0, 119, 181); } @media only screen and (max-device-width: 767px) { p span img { max-width: 90% !important; height: auto !important; } p img { max-width: 90% !important; height: auto !important; } h2 { font-size: 20px !important; font-weight: 600 !important; } h3 { font-size: 18px !important; font-weight: 600 !important; } } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //
Uttar Pradesh Set to Emerge as a Major Hub for Premium Fruit Production and Exports; Union Agriculture Minister Shri Shivraj Singh Chouhan Participates in “Fruit Horizon 2026” in Lucknow
Original PIB release
pib.gov.in · PRID 2258806
Open on PIB ↗
pib.gov.in · PRID 2258806