Ministry of Rural Development press release · 24 March 2026 · pibtracker filter

‘SHE-Marts’ will provide a new market platform for rural women entrepreneurs

PRID2244646 MinistryMinistry of Rural Development Released24 March 2026 Reading6 min

Posted On: 24 MAR 2026 6:34PM by PIB Delhi The Government has announced the setting up of Self Help Entrepreneur (SHE) Marts as a new initiative to strengthen market access for rural women-led enterprises under the Self Help Group (SHG) ecosystem. These marts are envisaged as structured retail platforms where products made by SHG members can be showcased and sold directly to the consumers. The initiative is aimed at creating stronger market linkages, improving visibility of local products, strengthening SHG institutions, and enabling women entrepreneurs to expand and scale their businesses. The Government has proposed measures to support women in transitioning from credit-linked livelihood activities to becoming owners of enterprises. Under Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, the SHE-Marts initiative provides market access and capacity-building so that women can establish sustainable enterprises. Government has announced to set up SHE-Marts as community-owned retail outlets within the cluster level federations through enhanced and innovative financing instruments. No funds has been sanctioned/spent so far. This information was given by the Minister of State for Rural Development Dr. Chandra Sekhar Pemmasani in a written reply in the Lok Sabha today. ***** RC/ADS/5226 (Release ID: 2244646) Visitor Counter : 1007 Read this release in: Urdu Ministry of Rural Development ‘SHE-Marts’ will provide a new market platform for rural women entrepreneurs Posted On: 24 MAR 2026 6:34PM by PIB Delhi The Government has announced the setting up of Self Help Entrepreneur (SHE) Marts as a new initiative to strengthen market access for rural women-led enterprises under the Self Help Group (SHG) ecosystem. These marts are envisaged as structured retail platforms where products made by SHG members can be showcased and sold directly to the consumers. The initiative is aimed at creating stronger market linkages, improving visibility of local products, strengthening SHG institutions, and enabling women entrepreneurs to expand and scale their businesses. The Government has proposed measures to support women in transitioning from credit-linked livelihood activities to becoming owners of enterprises. Under Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, the SHE-Marts initiative provides market access and capacity-building so that women can establish sustainable enterprises. Government has announced to set up SHE-Marts as community-owned retail outlets within the cluster level federations through enhanced and innovative financing instruments. No funds has been sanctioned/spent so far. This information was given by the Minister of State for Rural Development Dr. Chandra Sekhar Pemmasani in a written reply in the Lok Sabha today. ***** RC/ADS/5226 (Release ID: 2244646) The Government has announced the setting up of Self Help Entrepreneur (SHE) Marts as a new initiative to strengthen market access for rural women-led enterprises under the Self Help Group (SHG) ecosystem. These marts are envisaged as structured retail platforms where products made by SHG members can be showcased and sold directly to the consumers. The initiative is aimed at creating stronger market linkages, improving visibility of local products, strengthening SHG institutions, and enabling women entrepreneurs to expand and scale their businesses. The Government has proposed measures to support women in transitioning from credit-linked livelihood activities to becoming owners of enterprises. Under Deendayal Antyodaya Yojana-National Rural Livelihoods Mission, the SHE-Marts initiative provides market access and capacity-building so that women can establish sustainable enterprises. Government has announced to set up SHE-Marts as community-owned retail outlets within the cluster level federations through enhanced and innovative financing instruments. No funds has been sanctioned/spent so far. This information was given by the Minister of State for Rural Development Dr. Chandra Sekhar Pemmasani in a written reply in the Lok Sabha today. ***** RC/ADS/5226 " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); 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} } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //

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‘SHE-Marts’ will provide a new market platform for rural women entrepreneurs

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