Ministry of Cooperation press release · 18 March 2026 · pibtracker filter

RuPay Kisan Credit Cards for cooperative societies

PRID2241916 MinistryMinistry of Cooperation Released18 March 2026 Reading9 min

Posted On: 18 MAR 2026 5:25PM by PIB Delhi To achieve the prosperity in the country through the mantra of “Sahakar Se Samriddhi” given by the Prime Minister, a pilot project to promote ‘Cooperation among Cooperatives’ was launched on 21 st May, 2023 in Banaskantha and Panchmahal DCCBs of Gujarat. After the success of the pilot project, a statewide campaign on ‘Cooperation among Cooperatives’ was launched in all the districts of Gujarat on January 15, 2024. The objectives under the Campaign inter alia include distribution of Micro-ATMs to Primary Dairy Cooperative Societies (PDCS) and other non-credit cooperative societies to ensure ease of doing business, transparency and financial inclusion by providing door step banking services to all members of PACS, PDCS and all other cooperative societies, thereby increasing the outreach to the people who are at the bottom of the socio-economic pyramid. Under the Campaign, RuPay Kisan Credit Cards (KCC) are also being distributed to all members of PACS, PDCS and other cooperative socieities to provide concessional loan facility to them at zero or low interest rate (interest subvention). Also, one of the objectives of the Campaign is to link all PACS, PDCS and other cooperative societies with the District Central Cooperative Bank (DCCB)/State Level Cooperative Bank (StCB) to enable them for getting different banking services. As per available information, more than 33 lakh deposit accounts have been opened; 10,079 Bank Mitra have been appointed; 10,265 Micro-ATMs have been distributed to these Bank Mitras; 6.5 lakh RuPay Kisan Credit Cards and around 9.5 lakh Kisan Credit Card (Animal Husbandry) have been distributed to member of cooperative societies in Gujarat under the campaign as on 28.02.2026. Villagers such as farmers, milk producers, artisans, agricultural and non-agricultural labourers and micro-entrepreneurs benefit from banking and financial services made available in their villages through cooperative banks and various cooperative societies. Milk producers and farmers are increasingly using the digital payment ecosystem by withdrawing milk payments through Micro-ATMs using RuPay Debit Cards. The increased flow of funds in villages has also supported local production activities with improved access to credit on easy terms. The campaign “Cooperation among Cooperatives” has demonstrated the potential for cooperative banks to expand their reach and capacity, benefiting the entire cooperative sector of Gujarat. To replicate the success of this campaign in all districts across the country to further increase the footprint of rural cooperative banks a Standard Operating Procedure (SOP) for nationwide implementation of the ‘Cooperation among Cooperatives’ Campaign has been launched on 19.09.2024. This information was given by Union Minister for Home and Cooperation Shri Amit Shah in a written reply in Rajya Sabha. ****** AK/AP (Release ID: 2241916) Visitor Counter : 482 Read this release in: Urdu , हिन्दी , Punjabi Ministry of Cooperation RuPay Kisan Credit Cards for cooperative societies Posted On: 18 MAR 2026 5:25PM by PIB Delhi To achieve the prosperity in the country through the mantra of “Sahakar Se Samriddhi” given by the Prime Minister, a pilot project to promote ‘Cooperation among Cooperatives’ was launched on 21 st May, 2023 in Banaskantha and Panchmahal DCCBs of Gujarat. After the success of the pilot project, a statewide campaign on ‘Cooperation among Cooperatives’ was launched in all the districts of Gujarat on January 15, 2024. The objectives under the Campaign inter alia include distribution of Micro-ATMs to Primary Dairy Cooperative Societies (PDCS) and other non-credit cooperative societies to ensure ease of doing business, transparency and financial inclusion by providing door step banking services to all members of PACS, PDCS and all other cooperative societies, thereby increasing the outreach to the people who are at the bottom of the socio-economic pyramid. Under the Campaign, RuPay Kisan Credit Cards (KCC) are also being distributed to all members of PACS, PDCS and other cooperative socieities to provide concessional loan facility to them at zero or low interest rate (interest subvention). Also, one of the objectives of the Campaign is to link all PACS, PDCS and other cooperative societies with the District Central Cooperative Bank (DCCB)/State Level Cooperative Bank (StCB) to enable them for getting different banking services. As per available information, more than 33 lakh deposit accounts have been opened; 10,079 Bank Mitra have been appointed; 10,265 Micro-ATMs have been distributed to these Bank Mitras; 6.5 lakh RuPay Kisan Credit Cards and around 9.5 lakh Kisan Credit Card (Animal Husbandry) have been distributed to member of cooperative societies in Gujarat under the campaign as on 28.02.2026. Villagers such as farmers, milk producers, artisans, agricultural and non-agricultural labourers and micro-entrepreneurs benefit from banking and financial services made available in their villages through cooperative banks and various cooperative societies. Milk producers and farmers are increasingly using the digital payment ecosystem by withdrawing milk payments through Micro-ATMs using RuPay Debit Cards. The increased flow of funds in villages has also supported local production activities with improved access to credit on easy terms. The campaign “Cooperation among Cooperatives” has demonstrated the potential for cooperative banks to expand their reach and capacity, benefiting the entire cooperative sector of Gujarat. To replicate the success of this campaign in all districts across the country to further increase the footprint of rural cooperative banks a Standard Operating Procedure (SOP) for nationwide implementation of the ‘Cooperation among Cooperatives’ Campaign has been launched on 19.09.2024. This information was given by Union Minister for Home and Cooperation Shri Amit Shah in a written reply in Rajya Sabha. ****** AK/AP (Release ID: 2241916) To achieve the prosperity in the country through the mantra of “Sahakar Se Samriddhi” given by the Prime Minister, a pilot project to promote ‘Cooperation among Cooperatives’ was launched on 21st May, 2023 in Banaskantha and Panchmahal DCCBs of Gujarat. After the success of the pilot project, a statewide campaign on ‘Cooperation among Cooperatives’ was launched in all the districts of Gujarat on January 15, 2024. The objectives under the Campaign inter alia include distribution of Micro-ATMs to Primary Dairy Cooperative Societies (PDCS) and other non-credit cooperative societies to ensure ease of doing business, transparency and financial inclusion by providing door step banking services to all members of PACS, PDCS and all other cooperative societies, thereby increasing the outreach to the people who are at the bottom of the socio-economic pyramid. Under the Campaign, RuPay Kisan Credit Cards (KCC) are also being distributed to all members of PACS, PDCS and other cooperative socieities to provide concessional loan facility to them at zero or low interest rate (interest subvention). Also, one of the objectives of the Campaign is to link all PACS, PDCS and other cooperative societies with the District Central Cooperative Bank (DCCB)/State Level Cooperative Bank (StCB) to enable them for getting different banking services. As per available information, more than 33 lakh deposit accounts have been opened; 10,079 Bank Mitra have been appointed; 10,265 Micro-ATMs have been distributed to these Bank Mitras; 6.5 lakh RuPay Kisan Credit Cards and around 9.5 lakh Kisan Credit Card (Animal Husbandry) have been distributed to member of cooperative societies in Gujarat under the campaign as on 28.02.2026. Villagers such as farmers, milk producers, artisans, agricultural and non-agricultural labourers and micro-entrepreneurs benefit from banking and financial services made available in their villages through cooperative banks and various cooperative societies. Milk producers and farmers are increasingly using the digital payment ecosystem by withdrawing milk payments through Micro-ATMs using RuPay Debit Cards. The increased flow of funds in villages has also supported local production activities with improved access to credit on easy terms. The campaign “Cooperation among Cooperatives” has demonstrated the potential for cooperative banks to expand their reach and capacity, benefiting the entire cooperative sector of Gujarat. To replicate the success of this campaign in all districts across the country to further increase the footprint of rural cooperative banks a Standard Operating Procedure (SOP) for nationwide implementation of the ‘Cooperation among Cooperatives’ Campaign has been launched on 19.09.2024. This information was given by Union Minister for Home and Cooperation Shri Amit Shah in a written reply in Rajya Sabha.   ****** AK/AP " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width $(document).ready(function () { var width = $(window).width(); if (width @media print { .sticky-social, .sticky-social_mb, .pull-right, #printPDF { display: none !important; } } .f_vl { padding-right: 30px; font-size: 17px; cursor: pointer; } .log_oo { // width: 20%; display: flex; justify-content: space-between; } .log_oo img { width: 150px; /*width: 100%; height: auto;*/ } .sticky-social_mb { position: fixed; bottom: 0px; padding: 0px; margin: 0px; width: 100%; } .social_mb { list-style: none; display: flex; width: 100%; margin-bottom: -8px; } .social_mb a { padding: 8px 0px; font-size: 30px; transition: all 0.8s ease-in-out; width: 20% !important; text-align: center; } .section1 { position: relative; padding: 10px 0px; width: 100%; } .sticky-social { position: fixed; top: 20px; left: 0px; padding: 0px; margin: 0px; } .social { list-style: none; } .social a li { padding: 8px 12px; font-size: 25px; transition: all 0.8s ease-in-out; } .social a li:hover { margin-right: -30px; box-shadow: 2px 5px 10px grey; } .social a li:hover .fa { margin-left: 20px; } .fb_b { /* background-color: rgb(59, 89, 152);*/ background-color: rgba(65,103,178,255); } .twitter_r { /* background-color: rgb(29, 161, 242);*/ background-color: #000000; } .whatsapp_r { /* background-color: rgb(77, 194, 71);*/ background-color: rgba(13,191,67,255); } .fa-envelope_r { /* background-color: rgb(219, 68, 55);*/ background-color: #e2123d; } .fa-linkedin_r { background-color: rgb(0, 119, 181); } @media only screen and (max-device-width: 767px) { p span img { max-width: 90% !important; height: auto !important; } p img { max-width: 90% !important; height: auto !important; } h2 { font-size: 20px !important; font-weight: 600 !important; } h3 { font-size: 18px !important; font-weight: 600 !important; } } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //

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RuPay Kisan Credit Cards for cooperative societies

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