Integrated Phygital Service Centre will help to realize the vision of Prime Minister Shri Narendra Modi to deliver healthcare, education, agriculture, financial and e-governance services in rural and remote areas Initiative aims to transform BharatNet connectivity into a platform for integrated rural service delivery Samriddhi Kendra is part of the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications (DoT) Posted On: 15 MAR 2026 10:42AM by PIB Delhi Union Minister for Communications Shri Jyotiraditya M. Scindia inaugurated the Samriddhi Kendra , an Integrated Phygital (Physical + Digital) Service Centre, at Umri village in Guna district under the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications . The initiative leverages the high-speed broadband infrastructure created under BharatNet to transform digital connectivity into an integrated platform for delivery of citizen-centric services in rural areas. The Samriddhi Kendra has been conceptualised as a single-window rural service hub bringing together healthcare, education, skilling, agriculture, financial services, e-governance support, entrepreneurship facilitation and digital connectivity services at one location. Converting Connectivity into Rural Empowerment Speaking on the occasion, Shri Scindia said, “With the launch of the Samriddh Gram initiative in Umri, Guna, we are bringing the world to our Umri. From education and agriculture to healthcare and government services, technology is placing new opportunities directly in the hands of our people.” Highlighting on the benefits of initiative, the Union Minister said, “Farmers will be able to access real-time insights on soil moisture, nutrients, and crop health through digital tools, making agriculture smarter and more productive. Students will gain access to modern learning resources. Everyone in Umri will receive faster healthcare through on-site diagnostics and tele-consultation with doctors from Delhi and other states. Blood test reports will be produced in less than 30 minutes. Essential government services, from certificates to E-banking, will now be available within the Samriddh Gram itself. This is truly “a program of the future”, one that ensures progress reaches every village and every citizen.” Union Minister Shri Scindia said that BharatNet has created one of the world’s largest rural broadband infrastructures and that the next phase of India’s digital transformation lies in ensuring meaningful utilisation of this connectivity for improving the quality of life in villages. The Union Minister highlighted that the integrated Phygital Service Centre will help to realize the vision of Prime Minister Shri Narendra Modi to deliver healthcare, education, agriculture, financial and e-governance services in rural and remote areas. He further noted that Samriddh Gram initiative represents a shift from providing connectivity alone to enabling integrated digital service delivery ecosystems in rural India. He further emphasised that such phygital service centres can act as important catalysts for digital inclusion, rural entrepreneurship, improved access to government services, strengthened last-mile service delivery and local employment generation. Services available at Samriddhi Kendra The Samriddhi Kendra at Umri, Guna has been equipped to provide a wide range of integrated services including telemedicine consultations, a Health ATM for basic diagnostics, and access to affordable medicines through Pradhan Mantri Bhartiya Janaushadhi Pariyojana . Education and skilling facilities at the centre include smart classroom infrastructure, digital learning access, digital training programmes supported by the National Institute of Electronics and Information Technology , and skill development programmes for rural youth. Agriculture-related services include soil testing support, agricultural advisory services, access to modern farming technologies and drone-based agriculture services aimed at supporting farmers in the region. The centre will also facilitate assisted access to e-governance services, including information on government schemes, issuance of certificates, digital documentation and support for online citizen services. Financial and digital services available at the centre include banking and digital payment services, financial literacy support and assisted access to e-commerce platforms. Connectivity services are being provided through BharatNet-enabled high-speed FTTH broadband and public Wi-Fi access under the PM-WANI framework. The Samriddhi Kendra will also support community-oriented services including digital surveillance for community safety and facilitation of government outreach camps and service delivery programmes. Community-led and Sustainable Model The centre operates on a community-driven model involving trained local youth serving as Village Level Entrepreneurs, thereby promoting rural employment and ensuring sustainability. The initiative is being implemented by the Department of Telecommunications in partnership with the Digital Empowerment Foundation , which is acting as the field operations and community mobilisation partner and supporting local participation, capacity building and operational management. The model incorporates a sustainability framework through service delivery revenues, community participation, digital entrepreneurship and convergence with various government programmes. Expected Impact The Samriddhi Kendra is expected to benefit residents of Umri and neighbouring villages by improving access to healthcare and government services, enabling digital education and skilling opportunities, supporting farmers with modern agriculture services, promoting digital and financial inclusion, and creating local livelihood opportunities. The initiative is expected to serve thousands of rural citizens in the surrounding region through integrated service delivery and demonstrates how digital infrastructure can be leveraged for inclusive rural development. विकसित भारत की मजबूत नींव बनेंगे हमारे समृद्ध गांव… आज गुना के आरी–उमरी गाँव में देश के पहले ‘समृद्ध ग्राम’ के रूप में इस योजना का शुभारंभ करते हुए अपार संतोष हुआ। यह पहल स्वास्थ्य, शिक्षा, डिजिटल सेवाएं और आधुनिक कृषि की सुविधाओं को गांव तक पहुंचाकर युवाओं, किसानों और… pic.twitter.com/6wJuozoCT8 — Jyotiraditya M. Scindia (@JM_Scindia) March 14, 2026 Follow DoT Handles for more: - X - https://x.com/DoT_India Insta- https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ == Fb - https://www.facebook.com/DoTIndia Youtube: https://youtube.com/@departmentoftelecom?si=DALnhYkt89U5jAaa **** ARJ (Release ID: 2240293) Visitor Counter : 964 Read this release in: Urdu , हिन्दी , Tamil Ministry of Communications Union Minister of Communications Shri Jyotiraditya M. Scindia inaugurates Samriddhi Kendra under Samriddh Gram Phygital Services Initiative at Umri Village, Guna District, Madhya Pradesh Integrated Phygital Service Centre will help to realize the vision of Prime Minister Shri Narendra Modi to deliver healthcare, education, agriculture, financial and e-governance services in rural and remote areas Initiative aims to transform BharatNet connectivity into a platform for integrated rural service delivery Samriddhi Kendra is part of the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications (DoT) Posted On: 15 MAR 2026 10:42AM by PIB Delhi Union Minister for Communications Shri Jyotiraditya M. Scindia inaugurated the Samriddhi Kendra , an Integrated Phygital (Physical + Digital) Service Centre, at Umri village in Guna district under the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications . The initiative leverages the high-speed broadband infrastructure created under BharatNet to transform digital connectivity into an integrated platform for delivery of citizen-centric services in rural areas. The Samriddhi Kendra has been conceptualised as a single-window rural service hub bringing together healthcare, education, skilling, agriculture, financial services, e-governance support, entrepreneurship facilitation and digital connectivity services at one location. Converting Connectivity into Rural Empowerment Speaking on the occasion, Shri Scindia said, “With the launch of the Samriddh Gram initiative in Umri, Guna, we are bringing the world to our Umri. From education and agriculture to healthcare and government services, technology is placing new opportunities directly in the hands of our people.” Highlighting on the benefits of initiative, the Union Minister said, “Farmers will be able to access real-time insights on soil moisture, nutrients, and crop health through digital tools, making agriculture smarter and more productive. Students will gain access to modern learning resources. Everyone in Umri will receive faster healthcare through on-site diagnostics and tele-consultation with doctors from Delhi and other states. Blood test reports will be produced in less than 30 minutes. Essential government services, from certificates to E-banking, will now be available within the Samriddh Gram itself. This is truly “a program of the future”, one that ensures progress reaches every village and every citizen.” Union Minister Shri Scindia said that BharatNet has created one of the world’s largest rural broadband infrastructures and that the next phase of India’s digital transformation lies in ensuring meaningful utilisation of this connectivity for improving the quality of life in villages. The Union Minister highlighted that the integrated Phygital Service Centre will help to realize the vision of Prime Minister Shri Narendra Modi to deliver healthcare, education, agriculture, financial and e-governance services in rural and remote areas. He further noted that Samriddh Gram initiative represents a shift from providing connectivity alone to enabling integrated digital service delivery ecosystems in rural India. He further emphasised that such phygital service centres can act as important catalysts for digital inclusion, rural entrepreneurship, improved access to government services, strengthened last-mile service delivery and local employment generation. Services available at Samriddhi Kendra The Samriddhi Kendra at Umri, Guna has been equipped to provide a wide range of integrated services including telemedicine consultations, a Health ATM for basic diagnostics, and access to affordable medicines through Pradhan Mantri Bhartiya Janaushadhi Pariyojana . Education and skilling facilities at the centre include smart classroom infrastructure, digital learning access, digital training programmes supported by the National Institute of Electronics and Information Technology , and skill development programmes for rural youth. Agriculture-related services include soil testing support, agricultural advisory services, access to modern farming technologies and drone-based agriculture services aimed at supporting farmers in the region. The centre will also facilitate assisted access to e-governance services, including information on government schemes, issuance of certificates, digital documentation and support for online citizen services. Financial and digital services available at the centre include banking and digital payment services, financial literacy support and assisted access to e-commerce platforms. Connectivity services are being provided through BharatNet-enabled high-speed FTTH broadband and public Wi-Fi access under the PM-WANI framework. The Samriddhi Kendra will also support community-oriented services including digital surveillance for community safety and facilitation of government outreach camps and service delivery programmes. Community-led and Sustainable Model The centre operates on a community-driven model involving trained local youth serving as Village Level Entrepreneurs, thereby promoting rural employment and ensuring sustainability. The initiative is being implemented by the Department of Telecommunications in partnership with the Digital Empowerment Foundation , which is acting as the field operations and community mobilisation partner and supporting local participation, capacity building and operational management. The model incorporates a sustainability framework through service delivery revenues, community participation, digital entrepreneurship and convergence with various government programmes. Expected Impact The Samriddhi Kendra is expected to benefit residents of Umri and neighbouring villages by improving access to healthcare and government services, enabling digital education and skilling opportunities, supporting farmers with modern agriculture services, promoting digital and financial inclusion, and creating local livelihood opportunities. The initiative is expected to serve thousands of rural citizens in the surrounding region through integrated service delivery and demonstrates how digital infrastructure can be leveraged for inclusive rural development. विकसित भारत की मजबूत नींव बनेंगे हमारे समृद्ध गांव… आज गुना के आरी–उमरी गाँव में देश के पहले ‘समृद्ध ग्राम’ के रूप में इस योजना का शुभारंभ करते हुए अपार संतोष हुआ। यह पहल स्वास्थ्य, शिक्षा, डिजिटल सेवाएं और आधुनिक कृषि की सुविधाओं को गांव तक पहुंचाकर युवाओं, किसानों और… pic.twitter.com/6wJuozoCT8 — Jyotiraditya M. Scindia (@JM_Scindia) March 14, 2026 Follow DoT Handles for more: - X - https://x.com/DoT_India Insta- https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ == Fb - https://www.facebook.com/DoTIndia Youtube: https://youtube.com/@departmentoftelecom?si=DALnhYkt89U5jAaa **** ARJ (Release ID: 2240293) Integrated Phygital Service Centre will help to realize the vision of Prime Minister Shri Narendra Modi to deliver healthcare, education, agriculture, financial and e-governance services in rural and remote areas<br/><br/>Initiative aims to transform BharatNet connectivity into a platform for integrated rural service delivery<br/><br/>Samriddhi Kendra is part of the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications (DoT)<br/>" /> <span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Union Minister for Communications <strong>Shri Jyotiraditya M. Scindia</strong> inaugurated the <strong>Samriddhi Kendra</strong>, an Integrated Phygital (Physical + Digital) Service Centre, at <strong>Umri village</strong> in <strong>Guna district</strong> under the Samriddh Gram Phygital Services Pilot Initiative of the <strong>Department of Telecommunications</strong>.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image001L01P.jpg" style="height:416px; width:625px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image002JQTN.jpg" style="height:416px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The initiative leverages the high-speed broadband infrastructure created under <strong>BharatNet</strong> to transform digital connectivity into an integrated platform for delivery of citizen-centric services in rural areas.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Samriddhi Kendra has been conceptualised as a single-window rural service hub bringing together healthcare, education, skilling, agriculture, financial services, e-governance support, entrepreneurship facilitation and digital connectivity services at one location.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Converting Connectivity into Rural Empowerment</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Speaking on the occasion, Shri Scindia said, <em>“With the launch of the Samriddh Gram initiative in Umri, Guna, we are bringing the world to our Umri. From education and agriculture to healthcare and government services, technology is placing new opportunities directly in the hands of our people.” </em></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Highlighting on the benefits of initiative, the Union Minister said,<em> “Farmers will be able to access real-time insights on soil moisture, nutrients, and crop health through digital tools, making agriculture smarter and more productive. Students will gain access to modern learning resources. Everyone in Umri will receive faster healthcare through on-site diagnostics and tele-consultation with doctors from Delhi and other states. Blood test reports will be produced in less than 30 minutes. Essential government services, from certificates to E-banking, will now be available within the Samriddh Gram itself. This is truly “a program of the future”, one that ensures progress reaches every village and every citizen.”</em></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image003KUF6.jpg" style="height:469px; width:624px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Union Minister Shri Scindia said that BharatNet has created one of the world’s largest rural broadband infrastructures and that the next phase of India’s digital transformation lies in ensuring meaningful utilisation of this connectivity for improving the quality of life in villages. </span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Union Minister highlighted that the integrated Phygital Service Centre will help to realize the vision of Prime Minister Shri Narendra Modi to deliver healthcare, education, agriculture, financial and e-governance services in rural and remote areas. He further noted that Samriddh Gram initiative represents a shift from providing connectivity alone to enabling integrated digital service delivery ecosystems in rural India.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image00475WD.jpg" style="height:416px; width:625px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">He further emphasised that such phygital service centres can act as important catalysts for digital inclusion, rural entrepreneurship, improved access to government services, strengthened last-mile service delivery and local employment generation.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Services available at Samriddhi Kendra</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Samriddhi Kendra at Umri, Guna has been equipped to provide a wide range of integrated services including telemedicine consultations, a Health ATM for basic diagnostics, and access to affordable medicines through <strong>Pradhan Mantri Bhartiya Janaushadhi Pariyojana</strong>.</span></span></p> <p style="text-align:center"><img alt="" src="https://static.pib.gov.in/WriteReadData/userfiles/image/Screenshot2026-03-15104105GIGE.jpg" style="height:500px; width:650px" /></p> <p style="text-align:justify"><span style="font-family:"Times New Roman",Times,serif; font-size:16px">Education and skilling facilities at the centre include smart classroom infrastructure, digital learning access, digital training programmes supported by the </span><strong>National Institute of Electronics and Information Technology</strong><span style="font-family:"Times New Roman",Times,serif; font-size:16px">, and skill development programmes for rural youth.</span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Agriculture-related services include soil testing support, agricultural advisory services, access to modern farming technologies and drone-based agriculture services aimed at supporting farmers in the region.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The centre will also facilitate assisted access to e-governance services, including information on government schemes, issuance of certificates, digital documentation and support for online citizen services.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Financial and digital services available at the centre include banking and digital payment services, financial literacy support and assisted access to e-commerce platforms.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Connectivity services are being provided through BharatNet-enabled high-speed FTTH broadband and public Wi-Fi access under the <strong>PM-WANI</strong> framework.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image009Q6PJ.jpg" style="height:469px; width:624px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Samriddhi Kendra will also support community-oriented services including digital surveillance for community safety and facilitation of government outreach camps and service delivery programmes.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Community-led and Sustainable Model</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The centre operates on a community-driven model involving trained local youth serving as Village Level Entrepreneurs, thereby promoting rural employment and ensuring sustainability.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The initiative is being implemented by the <strong>Department of Telecommunications</strong> in partnership with the <strong>Digital Empowerment Foundation</strong>, which is acting as the field operations and community mobilisation partner and supporting local participation, capacity building and operational management.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The model incorporates a sustainability framework through service delivery revenues, community participation, digital entrepreneurship and convergence with various government programmes.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Expected Impact</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Samriddhi Kendra is expected to benefit residents of Umri and neighbouring villages by improving access to healthcare and government services, enabling digital education and skilling opportunities, supporting farmers with modern agriculture services, promoting digital and financial inclusion, and creating local livelihood opportunities.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The initiative is expected to serve thousands of rural citizens in the surrounding region through integrated service delivery and demonstrates how digital infrastructure can be leveraged for inclusive rural development.</span></span></p> <p lang="hi" dir="ltr">विकसित भारत की मजबूत नींव बनेंगे हमारे समृद्ध गांव…<br><br>आज गुना के आरी–उमरी गाँव में देश के पहले ‘समृद्ध ग्राम’ के रूप में इस योजना का शुभारंभ करते हुए अपार संतोष हुआ। यह पहल स्वास्थ्य, शिक्षा, डिजिटल सेवाएं और आधुनिक कृषि की सुविधाओं को गांव तक पहुंचाकर युवाओं, किसानों और… <a href="https://t.co/6wJuozoCT8">pic.twitter.com/6wJuozoCT8</a></p>— Jyotiraditya M. Scindia (@JM_Scindia) <a href="https://twitter.com/JM_Scindia/status/2032857700745535989?ref_src=twsrc%5Etfw">March 14, 2026</a> <table border="1" bordercolor="#ccc" cellpadding="5" cellspacing="0" class="MsoTableGrid" style="border-collapse:collapse"> <tbody> <tr> <td style="width:454.0pt"> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Follow DoT Handles for more: -</span></strong></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">X - </span></strong><a href="https://x.com/DoT_India"><strong>https://x.com/DoT_India</strong></a></span></span></span></p> <p><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Insta- </span></strong><a href="https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ"><strong>https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ</strong></a><strong><span style="color:black">==</span></strong></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Fb - </span></strong><a href="https://www.facebook.com/DoTIndia"><strong>https://www.facebook.com/DoTIndia</strong></a></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Youtube:</span> https://youtube.com/@departmentoftelecom?si=DALnhYkt89U5jAaa</strong></span></span></span></p> </td> </tr> </tbody> </table> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>****</strong></span></span></p> <p><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>ARJ</strong></span></span></p> " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width <script ty
Union Minister of Communications Shri Jyotiraditya M. Scindia inaugurates Samriddhi Kendra under Samriddh Gram Phygital Services Initiative at Umri Village, Guna District, Madhya Pradesh
For UPSC
Remember "Samriddhi Kendra" as the phygital centre under Samriddh Gram Pilot Initiative by DoT; first location is Umri village, Guna district, Madhya Pradesh (2026); leverages BharatNet infrastructure for integrated rural service delivery.
Original PIB release
pib.gov.in · PRID 2240293
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pib.gov.in · PRID 2240293