Umri Village to become a model for Phygital Service Delivery under Department of Telecommunications pilot The initiative demonstrates the potential of BharatNet to enable integrated village-Level citizen services To serve as a replicable model for rural digital transformation through convergence and community engagement The initiative is being implemented by the Department of Telecommunications (DoT) in collaboration with Digital Empowerment Foundation (DEF) Posted On: 13 MAR 2026 12:45PM by PIB Delhi Union Minister of Communications and Development of North Eastern Region, Shri Jyotiraditya M. Scindia will inaugurate the Samriddhi Kendra , an Integrated Phygital (Physical + Digital) Service Centre, at Umri village in Guna district, Madhya Pradesh on 14 th March, under the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications (DoT). The Union Minister will also review demonstrations of key services; interact with local beneficiaries, inaugurate a health check-up and cataract awareness initiative. He will also address a public gathering on the occasion. The initiative seeks to demonstrate how the high-speed digital infrastructure created under BharatNet, one of the world’s largest rural broadband programmes, can be leveraged to deliver integrated citizen services at the village level. The Samriddh Gram Pilot in Umri Village showcases how integrated services can drive socio-economic development in rural areas through the Samriddh Kendra, a one-stop hub located in the Panchayat Bhawan. This center offers a range of services across multiple sectors: Education and Skill Development, Agriculture, Health and Telemedicine, e-Governance, Financial Inclusion and e-Commerce, Connectivity and Digital Access and Surveillance and Safety. The Umri is part of a broader pilot initiative which includes two more villages Narakoduru in Guntur district (AP), and Chaurawala in Muzaffarnagar district (UP), representing different demographic profiles – each Samriddhi Kendra serving several surrounding villages within a 5 km radius. The initiative is being implemented by the Department of Telecommunications with the support of the Digital Empowerment Foundation (DEF) as the field operations and community mobilisation partner. The Samriddh Gram Phygital Services Pilot is expected to provide important learnings on how integrated service delivery models can be developed using BharatNet connectivity. The initiative aims to serve as a replicable model for strengthening rural digital service ecosystems through convergence of connectivity, service delivery platforms and community participation. Follow DoT Handles for more: - X - https://x.com/DoT_India Insta- https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ == Fb - https://www.facebook.com/DoTIndia Youtube: https://youtube.com/@departmentoftelecom?si=DALnhYkt89U5jAaa **** ARJ/RG (Release ID: 2239448) Visitor Counter : 1057 Read this release in: Urdu , हिन्दी , Tamil Ministry of Communications Union Minister Shri Jyotiraditya M. Scindia to inaugurate ‘Samriddh Gram’ pilot project for Phygital Services in Umri Village in Guna District of Madhya Pradesh Umri Village to become a model for Phygital Service Delivery under Department of Telecommunications pilot The initiative demonstrates the potential of BharatNet to enable integrated village-Level citizen services To serve as a replicable model for rural digital transformation through convergence and community engagement The initiative is being implemented by the Department of Telecommunications (DoT) in collaboration with Digital Empowerment Foundation (DEF) Posted On: 13 MAR 2026 12:45PM by PIB Delhi Union Minister of Communications and Development of North Eastern Region, Shri Jyotiraditya M. Scindia will inaugurate the Samriddhi Kendra , an Integrated Phygital (Physical + Digital) Service Centre, at Umri village in Guna district, Madhya Pradesh on 14 th March, under the Samriddh Gram Phygital Services Pilot Initiative of the Department of Telecommunications (DoT). The Union Minister will also review demonstrations of key services; interact with local beneficiaries, inaugurate a health check-up and cataract awareness initiative. He will also address a public gathering on the occasion. The initiative seeks to demonstrate how the high-speed digital infrastructure created under BharatNet, one of the world’s largest rural broadband programmes, can be leveraged to deliver integrated citizen services at the village level. The Samriddh Gram Pilot in Umri Village showcases how integrated services can drive socio-economic development in rural areas through the Samriddh Kendra, a one-stop hub located in the Panchayat Bhawan. This center offers a range of services across multiple sectors: Education and Skill Development, Agriculture, Health and Telemedicine, e-Governance, Financial Inclusion and e-Commerce, Connectivity and Digital Access and Surveillance and Safety. The Umri is part of a broader pilot initiative which includes two more villages Narakoduru in Guntur district (AP), and Chaurawala in Muzaffarnagar district (UP), representing different demographic profiles – each Samriddhi Kendra serving several surrounding villages within a 5 km radius. The initiative is being implemented by the Department of Telecommunications with the support of the Digital Empowerment Foundation (DEF) as the field operations and community mobilisation partner. The Samriddh Gram Phygital Services Pilot is expected to provide important learnings on how integrated service delivery models can be developed using BharatNet connectivity. The initiative aims to serve as a replicable model for strengthening rural digital service ecosystems through convergence of connectivity, service delivery platforms and community participation. Follow DoT Handles for more: - X - https://x.com/DoT_India Insta- https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ == Fb - https://www.facebook.com/DoTIndia Youtube: https://youtube.com/@departmentoftelecom?si=DALnhYkt89U5jAaa **** ARJ/RG (Release ID: 2239448) Umri Village to become a model for Phygital Service Delivery under Department of Telecommunications pilot<br/><br/>The initiative demonstrates the potential of BharatNet to enable integrated village-Level citizen services<br/><br/>To serve as a replicable model for rural digital transformation through convergence and community engagement<br/><br/>The initiative is being implemented by the Department of Telecommunications (DoT) in collaboration with Digital Empowerment Foundation (DEF)" /> <span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Union Minister of Communications and Development of North Eastern Region, <strong>Shri Jyotiraditya M. Scindia</strong> will inaugurate the <strong>Samriddhi Kendra</strong>, an Integrated Phygital (Physical + Digital) Service Centre, at <strong>Umri village in Guna district, Madhya Pradesh</strong> on 14th March, under the <strong>Samriddh Gram Phygital Services Pilot Initiative</strong> of the Department of Telecommunications (DoT). </span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image001ZYE5.jpg" style="height:403px; width:605px" /></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Union Minister will also review demonstrations of key services; interact with local beneficiaries, inaugurate a health check-up and cataract awareness initiative. He will also address a public gathering on the occasion.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The initiative seeks to demonstrate how the high-speed digital infrastructure created under BharatNet, one of the world’s largest rural broadband programmes, can be leveraged to deliver integrated citizen services at the village level.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Samriddh Gram Pilot in Umri Village showcases how integrated services can drive socio-economic development in rural areas through the Samriddh Kendra, a one-stop hub located in the Panchayat Bhawan. This center offers a range of services across multiple sectors: Education and Skill Development, Agriculture, Health and Telemedicine, e-Governance, Financial Inclusion and e-Commerce, Connectivity and Digital Access and Surveillance and Safety.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Umri is part of a broader pilot initiative which includes two more villages <strong>Narakoduru in Guntur district (AP), and Chaurawala in Muzaffarnagar district (UP), </strong>representing different demographic profiles – each Samriddhi Kendra serving several surrounding villages within a 5 km radius. </span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The initiative is being implemented by the Department of Telecommunications with the support of the Digital Empowerment Foundation (DEF) as the field operations and community mobilisation partner.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The Samriddh Gram Phygital Services Pilot is expected to provide important learnings on how integrated service delivery models can be developed using BharatNet connectivity.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The initiative aims to serve as a <strong>replicable model for strengthening rural digital service ecosystems</strong> through convergence of connectivity, service delivery platforms and community participation.</span></span></p> <table border="1" bordercolor="#ccc" cellpadding="5" cellspacing="0" class="MsoTableGrid" style="border-collapse:collapse"> <tbody> <tr> <td style="width:450.8pt"> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Follow DoT Handles for more: -</span></strong></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">X - </span></strong><a href="https://x.com/DoT_India" target="_blank"><strong>https://x.com/DoT_India</strong></a></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Insta- </span></strong><a href="https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ" target="_blank"><strong>https://www.instagram.com/department_of_telecom?igsh=MXUxbHFjd3llZTU0YQ</strong></a><strong><span style="color:black">==</span></strong></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Fb - </span></strong><a href="https://www.facebook.com/DoTIndia" target="_blank"><strong>https://www.facebook.com/DoTIndia</strong></a></span></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><span style="background-color:white"><strong><span style="color:black">Youtube:</span></strong><strong> https://youtube.com/@departmentoftelecom?si=DALnhYkt89U5jAaa</strong></span></span></span></p> <p style="text-align:justify"> </p> </td> </tr> </tbody> </table> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">****</span></span></p> <p style="text-align:justify"><strong><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">ARJ/RG</span></span></strong></p> " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width $(document).ready(function () { var width = $(window).width(); if (width @media print { .sticky-social, .sticky-social_mb, .pull-right, #printPDF { display: none !important; } } .f_vl { padding-right: 30px; font-size: 17px; cursor: pointer; } .log_oo { // width: 20%; display: flex; justify-content: space-between; } .log_oo img { width: 150px; /*width: 100%; height: auto;*/ } .sticky-social_mb { position: fixed; bottom: 0px; padding: 0px; margin: 0px; width: 100%; } .social_mb { list-style: none; display: flex; width: 100%; margin-bottom: -8px; } .social_mb a { padding: 8px 0px; font-size: 30px; transition: all 0.8s ease-in-out; width: 20% !important; text-align: center; } .section1 { position: relative; padding: 10px 0px; width: 100%; } .sticky-social { position: fixed; top: 20px; left: 0px; padding: 0px; margin: 0px; } .social { list-style: none; } .social a li { padding: 8px 12px; font-size: 25px; transition: all 0.8s ease-in-out; } .social a li:hover { margin-right: -30px; box-shadow: 2px 5px 10px grey; } .social a li:hover .fa { margin-left: 20px; } .fb_b { /* background-color: rgb(59, 89, 152);*/ background-color: rgba(65,103,178,255); } .twitter_r { /* background-color: rgb(29, 161, 242);*/ background-color: #000000; } .whatsapp_r { /* background-color: rgb(77, 194, 71);*/ background-color: rgba(13,191,67,255); } .fa-envelope_r { /* background-color: rgb(219, 68, 55);*/ background-color: #e2123d; } .fa-linkedin_r { background-color: rgb(0, 119, 181); } @media only screen and (max-device-width: 767px) { p span img { max-width: 90% !important; height: auto !important; } p img { max-width: 90% !important; height: auto !important; } h2 { font-size: 20px !important; font-weight: 600 !important; } h3 { font-size: 18px !important; font-weight: 600 !important; } } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //
Union Minister Shri Jyotiraditya M. Scindia to inaugurate ‘Samriddh Gram’ pilot project for Phygital Services in Umri Village in Guna District of Madhya Pradesh
Original PIB release
pib.gov.in · PRID 2239448
Open on PIB ↗
pib.gov.in · PRID 2239448