Ministry of Tourism press release · 10 March 2026 · pibtracker filter

India holds bilateral meetings with Germany and Indonesia on enhancing tourism and sustainable travel at ITB Berlin 2026

PRID2237445 MinistryMinistry of Tourism Released10 March 2026 Reading12 min

India Participates at ITB Berlin 2026, the World’s Leading Travel Exhibition Union Minister of Tourism Shri Gajendra Singh Shekhawat inaugurates India Pavillion and Holds Bilateral Meetings to Boost Tourism Cooperation Germany remains one of India’s most important tourism partners: Shri Gajendra Singh Shekhawat Posted On: 10 MAR 2026 2:30PM by PIB Delhi The Ministry of Tourism, Government of India, participated at ITB Berlin 2026, held from 3rd – 5th March at Messe Berlin, Germany. As the world’s leading travel trade show, ITB Berlin (Internationale Tourismus-Börse Berlin) is a key meeting point for the global tourism industry, providing an important platform for networking and exchange for the Indian travel stakeholders. India participated with a significant delegation of Destination Management Companies (DMCs), hoteliers, State Governments / Union Territories and tour operators from across the country. The exhibition was inaugurated by Shri Gajendra Singh Shekhawat, Union Minister of Tourism and Culture in the presence of the Indian Ambassador to India, Shri Ajit Gupte. Further, in order to strengthen people to people ties, Union Minister of Tourism held productive bilateral meetings with H.E. Ms Widiyanti Putri Wardhana, Minister of Tourism of Indonesia and Dr Christoph Ploß, Federal Government Commissioner for Tourism, Germany. The discussions focused on enhancing tourism flows, boosting sustainable travel, expanding air connectivity, and deepening people-to-people ties between the nations. Union Minister also engaged with Ms Shaikha Al Nowais, Secretary General, UNWTO and discussed about different ways to enhance sustainable tourism development and regenerative tourism. Union Minister of Tourism, while addressing the Press Conference stated that Germany remains one of India’s most important tourism partners. Germany ranks as the 8th largest tourist generating source market for India with 260,000 Foreign Tourist Arrivals (FTAs)** from Germany in 2025. At ITB Berlin, Union Minister of Tourism launched two short films curated by Netflix for the Ministry, one celebrating India’s vibrant culture, living traditions, festivals and timeless heritage while the other celebrates the rich flavours and diversity of Indian cuisine. The Ministry of Tourism has partnered with Netflix to showcase Indian destinations to global audiences. Under this partnership, Incredible India and Netflix will curate ten short promotional videos over the year. Inspired by Netflix films and series, each video highlights a unique facet of India from its flavours and festivals to adventure, wildlife, and natural beauty reflecting the country’s depth and diversity as seen on screen. The India Pavilion at ITB 2026 showcased the country`s rich kaleidoscope of cultures, languages and traditions, its diverse tourism landscape as well as the gamut of niche tourism experiences such as spiritual & wellness, wedding, adventure and ecotourism and gourmet. The theme of the Pavilion revolved around the Unique and diverse Tourism Experiences of India. State Governments of Rajasthan, Kerala, Madhya Pradesh, Tamil Nadu, Goa, Uttar Pradesh, Gujarat, Uttarakhand, Union Territories (UTs) of Ladakh, Andaman and Nicobar Islands along with IRCTC participated at ITB to promote their latest destinations and offerings to the international market. 42 stakeholders from the Indian travel industry and State Governments co-exhibited at the India Pavilion to showcase India's vibrant cultural diversity and the vast range of tourism products and immersive experiences. The stakeholders had fruitful business meetings and established new contacts with their international counterparts. The strong presence highlighted India’s strategic goal of further boosting inbound tourism and establishing the country as a premier 365 days global travel destination. ITB Berlin provided an important platform for strengthening existing partnerships, establishing new business relationships and promoting innovative travel routes and experiences. The diversity of the cultural and craft heritage was also showcased to the visitors at the India Pavilion through mehendi and other DIY activities such as block printing and calligraphy. ** Provisional *** M Annadurai (Release ID: 2237445) Visitor Counter : 845 Read this release in: Urdu , Marathi , हिन्दी , Gujarati , Malayalam Ministry of Tourism India holds bilateral meetings with Germany and Indonesia on enhancing tourism and sustainable travel at ITB Berlin 2026 India Participates at ITB Berlin 2026, the World’s Leading Travel Exhibition Union Minister of Tourism Shri Gajendra Singh Shekhawat inaugurates India Pavillion and Holds Bilateral Meetings to Boost Tourism Cooperation Germany remains one of India’s most important tourism partners: Shri Gajendra Singh Shekhawat Posted On: 10 MAR 2026 2:30PM by PIB Delhi The Ministry of Tourism, Government of India, participated at ITB Berlin 2026, held from 3rd – 5th March at Messe Berlin, Germany. As the world’s leading travel trade show, ITB Berlin (Internationale Tourismus-Börse Berlin) is a key meeting point for the global tourism industry, providing an important platform for networking and exchange for the Indian travel stakeholders. India participated with a significant delegation of Destination Management Companies (DMCs), hoteliers, State Governments / Union Territories and tour operators from across the country. The exhibition was inaugurated by Shri Gajendra Singh Shekhawat, Union Minister of Tourism and Culture in the presence of the Indian Ambassador to India, Shri Ajit Gupte. Further, in order to strengthen people to people ties, Union Minister of Tourism held productive bilateral meetings with H.E. Ms Widiyanti Putri Wardhana, Minister of Tourism of Indonesia and Dr Christoph Ploß, Federal Government Commissioner for Tourism, Germany. The discussions focused on enhancing tourism flows, boosting sustainable travel, expanding air connectivity, and deepening people-to-people ties between the nations. Union Minister also engaged with Ms Shaikha Al Nowais, Secretary General, UNWTO and discussed about different ways to enhance sustainable tourism development and regenerative tourism. Union Minister of Tourism, while addressing the Press Conference stated that Germany remains one of India’s most important tourism partners. Germany ranks as the 8th largest tourist generating source market for India with 260,000 Foreign Tourist Arrivals (FTAs)** from Germany in 2025. At ITB Berlin, Union Minister of Tourism launched two short films curated by Netflix for the Ministry, one celebrating India’s vibrant culture, living traditions, festivals and timeless heritage while the other celebrates the rich flavours and diversity of Indian cuisine. The Ministry of Tourism has partnered with Netflix to showcase Indian destinations to global audiences. Under this partnership, Incredible India and Netflix will curate ten short promotional videos over the year. Inspired by Netflix films and series, each video highlights a unique facet of India from its flavours and festivals to adventure, wildlife, and natural beauty reflecting the country’s depth and diversity as seen on screen. The India Pavilion at ITB 2026 showcased the country`s rich kaleidoscope of cultures, languages and traditions, its diverse tourism landscape as well as the gamut of niche tourism experiences such as spiritual & wellness, wedding, adventure and ecotourism and gourmet. The theme of the Pavilion revolved around the Unique and diverse Tourism Experiences of India. State Governments of Rajasthan, Kerala, Madhya Pradesh, Tamil Nadu, Goa, Uttar Pradesh, Gujarat, Uttarakhand, Union Territories (UTs) of Ladakh, Andaman and Nicobar Islands along with IRCTC participated at ITB to promote their latest destinations and offerings to the international market. 42 stakeholders from the Indian travel industry and State Governments co-exhibited at the India Pavilion to showcase India's vibrant cultural diversity and the vast range of tourism products and immersive experiences. The stakeholders had fruitful business meetings and established new contacts with their international counterparts. The strong presence highlighted India’s strategic goal of further boosting inbound tourism and establishing the country as a premier 365 days global travel destination. ITB Berlin provided an important platform for strengthening existing partnerships, establishing new business relationships and promoting innovative travel routes and experiences. The diversity of the cultural and craft heritage was also showcased to the visitors at the India Pavilion through mehendi and other DIY activities such as block printing and calligraphy. ** Provisional *** M Annadurai (Release ID: 2237445) India Participates at ITB Berlin 2026, the World’s Leading Travel Exhibition Union Minister of Tourism Shri Gajendra Singh Shekhawat inaugurates India Pavillion and Holds Bilateral Meetings to Boost Tourism Cooperation Germany remains one of India’s most important tourism partners: Shri Gajendra Singh Shekhawat" /> The Ministry of Tourism, Government of India, participated at ITB Berlin 2026, held from 3rd  – 5th March at Messe Berlin, Germany. As the world’s leading travel trade show, ITB Berlin (Internationale Tourismus-Börse Berlin) is a key meeting point for the global tourism industry, providing an important platform for networking and exchange for the Indian travel stakeholders.   <img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image001NGFY.jpg" style="height:371px; width:556px" /> India participated with a significant delegation of Destination Management Companies (DMCs), hoteliers, State Governments / Union Territories and tour operators from across the country.  The exhibition was inaugurated by Shri Gajendra Singh Shekhawat, Union Minister of Tourism and Culture in the presence of the Indian Ambassador to India, Shri Ajit Gupte. Further, in order to strengthen people to people ties, Union Minister of Tourism held productive bilateral meetings with H.E. Ms Widiyanti Putri Wardhana, Minister of Tourism of Indonesia and Dr Christoph Ploß, Federal Government Commissioner for Tourism, Germany. The discussions focused on enhancing tourism flows, boosting sustainable travel, expanding air connectivity, and deepening people-to-people ties between the nations. Union Minister also engaged with Ms Shaikha Al Nowais, Secretary General, UNWTO and discussed about different ways to enhance sustainable tourism development and regenerative tourism. <img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image002PT5E.jpg" style="height:383px; width:513px" /> Union Minister of Tourism, while addressing the Press Conference stated that Germany remains one of India’s most important tourism partners.  Germany ranks as the 8th largest tourist generating source market for India with 260,000 Foreign Tourist Arrivals (FTAs)** from Germany in 2025. At ITB Berlin, Union Minister of Tourism launched two short films curated by Netflix for the Ministry, one celebrating India’s vibrant culture, living traditions, festivals and timeless heritage while the other celebrates the rich flavours and diversity of Indian cuisine. The Ministry of Tourism has partnered with Netflix to showcase Indian destinations to global audiences. Under this partnership, Incredible India and Netflix will curate ten short promotional videos over the year. Inspired by Netflix films and series, each video highlights a unique facet of India from its flavours and festivals to adventure, wildlife, and natural beauty reflecting the country’s depth and diversity as seen on screen. <img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0039V5O.jpg" style="height:423px; width:482px" /> The India Pavilion at ITB 2026 showcased the country`s rich kaleidoscope of cultures, languages and traditions, its diverse tourism landscape as well as the gamut of niche tourism experiences such as spiritual & wellness, wedding, adventure and ecotourism and gourmet. The theme of the Pavilion revolved around the Unique and diverse Tourism Experiences of India. State Governments of Rajasthan, Kerala, Madhya Pradesh, Tamil Nadu, Goa, Uttar Pradesh, Gujarat, Uttarakhand, Union Territories (UTs) of Ladakh, Andaman and Nicobar Islands along with IRCTC participated at ITB to promote their latest destinations and offerings to the international market. 42 stakeholders from the Indian travel industry and State Governments co-exhibited at the India Pavilion to showcase India's vibrant cultural diversity and the vast range of tourism products and immersive experiences. The stakeholders had fruitful business meetings and established new contacts with their international counterparts. The strong presence highlighted India’s strategic goal of further boosting inbound tourism and establishing the country as a premier 365 days global travel destination. <img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image004LY6L.jpg" style="height:390px; width:522px" /> ITB Berlin provided an important platform for strengthening existing partnerships, establishing new business relationships and promoting innovative travel routes and experiences. The diversity of the cultural and craft heritage was also showcased to the visitors at the India Pavilion through mehendi and other DIY activities such as block printing and calligraphy.   ** Provisional *** M Annadurai " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width $(document).ready(function () { var width = $(window).width(); if (width @media print { .sticky-social, .sticky-social_mb, .pull-right, #printPDF { display: none !important; } } .f_vl { padding-right: 30px; font-size: 17px; cursor: pointer; } .log_oo { // width: 20%; display: flex; justify-content: space-between; } .log_oo img { width: 150px; /*width: 100%; height: auto;*/ } .sticky-social_mb { position: fixed; bottom: 0px; padding: 0px; margin: 0px; width: 100%; } .social_mb { list-style: none; display: flex; width: 100%; margin-bottom: -8px; } .social_mb a { padding: 8px 0px; font-size: 30px; transition: all 0.8s ease-in-out; width: 20% !important; text-align: center; } .section1 { position: relative; padding: 10px 0px; width: 100%; } .sticky-social { position: fixed; top: 20px; left: 0px; padding: 0px; margin: 0px; } .social { list-style: none; } .social a li { padding: 8px 12px; font-size: 25px; transition: all 0.8s ease-in-out; } .social a li:hover { margin-right: -30px; box-shadow: 2px 5px 10px grey; } .social a li:hover .fa { margin-left: 20px; } .fb_b { /* background-color: rgb(59, 89, 152);*/ background-color: rgba(65,103,178,255); } .twitter_r { /* background-color: rgb(29, 161, 242);*/ background-color: #000000; } .whatsapp_r { /* background-color: rgb(77, 194, 71);*/ background-color: rgba(13,191,67,255); } .fa-envelope_r { /* background-color: rgb(219, 68, 55);*/ background-color: #e2123d; } .fa-linkedin_r { background-color: rgb(0, 119, 181); } @media only screen and (max-device-width: 767px) { p span img { max-width: 90% !important; height: auto !important; } p img { max-width: 90% !important; height: auto !important; } h2 { font-size: 20px !important; font-weight: 600 !important; } h3 { font-size: 18px !important; font-weight: 600 !important; } } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //

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India holds bilateral meetings with Germany and Indonesia on enhancing tourism and sustainable travel at ITB Berlin 2026

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