IMPACT ASSESSMENT OF EK BHARAT SHRESHTHA BHARAT CAMPAIGN

To protect, promote and preserve various forms of folk art and culture throughout the country, the Government of India has set up seven Zonal Cultural Centres (ZCCs) with headquarters at Patiala, Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur and Thanjavur. These ZCCs organize various cultural activities and programmes in their member States on regular basis. The cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by these ZCCs during the years 2024-25 and 2025-26 are at Annexure . The programmes organized under EBSB are reviewed through regular reports submitted by ZCCs. These ZCCs also upload details of their activities on digital platforms. Information such as the number of programmes conducted, level of participation, footfalls, and feedback received is examined to assess the impact of these initiatives in promoting national integration and cultural awareness. All the ZCCs ensure wider outreach of the campaign by organizing a variety of cultural programmes, workshops, competitions and interactive sessions in collaboration with schools, colleges, universities and local cultural institutions to involve students, youth and social workers. ZCCs also make use of social media platforms and digital publicity to disseminate information about events and attract wider audiences. Additionally, outreach programmes, cultural exchanges and awareness campaigns are also conducted at the grassroot level to promote participation of youth, thereby strengthening the objectives of the campaign. This information was given by Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha today *** M Annadurai ANNEXURE Cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by the ZCCs during the years 2024-25 and 2025-26 2024-25 Sl. No. Name of the cultural activities and programmes Date Venue No. of artists participated Footfall Cultural Programme (Rashtrapati Bhavan) 2/08/2024 Rashtrapati Bhavan, New Delhi 47 300 World Folklore Day 22/08/2024 Nagpur (Maharashtra) 22 120 Divisional Level Festival 02/10/2024 to 04/10/2024 Nagpur (Maharashtra) 155 500 Divisional Level Festival 02/10/2024 to 04/10/2024 Hyderabad (Telangana) 180 10000 Mysore Dasara 03/10/2024 to 7/10/2024 Mysore (Karnataka) 30 400 Bhagwan Birsa Munda Jayanti & Janjatiya Gaurav Divas "Tribal Dance Festival " 15/11/2024 to 17/11/2024 Nagpur (Maharashtra) 154 1000 Udyan Utsav 02/01/2025 to 13/01/2025 Rashtrapati Bhavan Hyderabad (Telangana) 251 10000 Lok Kala Darshan 22/01/2025 to 24/01/2025 Hiwarkhed, Khed & Shendurjanaghat (Maharashtra) 90 15000 Orange city Craft Mela & Folk Dance Festival 10/01/2025 to 19/01/2025 Nagpur (Maharashtra) 214 50000 Har Kanth Me Bharat 02/02/2025 to 16/02/2025 Madhya Pradesh, Maharashtra & Hyderabad) 60 600 Lok Nritya Bharat Bharati 01/03/2025 to 03/03/2025 Gadchiroli (Maharashtra) 90 9000 National Folk Dance Festival 01/03/2025 to 04/03/2025 Shilpgram Khajuraho (Madhya Pradesh) 152 6000 Loknatya Samaroh 18/03/2025 to 20/03/2025 Amravati (Maharashtra) 75 900 Octave 21/03/2025 to 23/03/2025 Khiragadh (Chhattisgarh) 244 20000 Octave 26/03/2025 to 28/03/2025 Solapur (Maharashtra) 244 15000 Ek Bharat Shretha Bharat programme Tripura-Bihar-Mizoram 9/08/2024 to 10/08/2024 Patna, Bihar 110 1500 Kalakranti – Ek Bharat Shreshtha Bharat programme Maharashtra and Odisha 20/08/2024 Cuttack, Odisha 95 550 Diwali Shilp Mela 17/10/2024 to 28/10/2024 Prayagraj, Uttar Pradesh 375 22224 Rashtriya Shilp Mela 01/12/2024 to 15/12/2024 Prayagraj, Uttar Pradesh 555 63477 Ek Bharat Shreshtha Bharat (EBSB) Cultural Exchange Programme – Folk Dance Presentations (Rikhamapada – Arunachal Pradesh, Wangala – Meghalaya, Jhijiya – Uttar Pradesh) 30/04/2024 Virtual Mode participation from the Pairing States 45 600 Ek Bharat Shreshtha Bharat Cultural Programme – Folk Dance & Song Presentations (Badhai Norta & Baredi – Madhya Pradesh, Folk Dance – Manipur, Lotha Folk Song & Dance – Nagaland) 29/06/2024 Virtual Mode from the Pairing States 45 570 Ek Bharat Shreshtha Bharat Cultural Programme – Folk Performances (Badhai Norta – Madhya Pradesh, Folk Dance – Manipur, Chakhesang Folk Song & Dance – Nagaland) 31/08/2024 Virtual Mode from the Pairing States 45 650 Mango Festival-2024 09/05/2024 Kasargod (Kerala) 31 250 Folk Dance Festival 02/02/2025 to 03/02/2025 Kannur (Kerala) 35 150 National Folk Festival 2025 03/02/2025 to 04/02/2025 Thrissur (Kerala) 30 200 Celebration of Gujarat and Maharashtra Day 01/05/2024 Punjab Raj Bhawan (Chandigarh) 60 Approx 500 Sanskritik Yatra and Sindhu Darshan Festival 16/06/2024 to 30/06/2024 Pathankot (Punjab), Udhampur & Srinagar (UT of J&K), Kargil & Leh (UT of Ladakh) and Keylong & Mandi (Himachal Pradesh) 135 Approx.1000- 1200 per day per programme Baba Sheikh Farid Aagman Purb 19/09/2024 to 23/09/2024 Faridkot (Punjab) 111 Approx. 18000-20000 14 th Chandigarh National Crafts Mela 29/11/2024 to 08/12/2024 Kalagram (Chandigarh) 975 Approx. 98000-99000 International Gita Mahotsav 28/11/2024 to 15/12/2024 Kurukshetra (Haryana) 329 Approx. 26000-28000 per day Bharat Parv 26/01/2025 to 31/01/2025 Red Fort Lawns (New Delhi) 545 Approx. 2500- 3000 daily All India Governor's Conference, Delhi 02/08/2024 Delhi 32 200 Nareli Purnima, Daman 19/08/2024 Daman 28 3000 Tarang Shakti 30/08/2024 to 07/09/2024 Jodhpur (Rajasthan) 69 1800 Ganeshotsav 12/09/2024 to 18/09/2024 Goa 74 7000 National Lok Mahotsav “Lokrang" 21/10/2024 to 24/10/2024 Jaipur (Rajasthan) 70 2000 National Unity Day 31/10/2024 Kevadiya (Gujarat) 55 10000 Pushkar Fair 09/11/2024 Pushkar (Rajasthan) 58 10000 Lord Birsa-Munda National Tribal Festival 15/11/2024 to 16/11/2024 Shilpgram (Udaipur) 179 1000 Bundi Mahotsav, 18/11/2024 to 20/11/2024 Bundi (Rajasthan) 46 5000 Matsay Mahotsav 25/11/2024 to 26/11/2024 Alwar (Rajasthan) 43 6000 Shilpgram Utsav 21/12/2024 to 30/12/2024 Shilpgram (Udaipur) 683 200000 Camel Festival 11/01/2025 to 12/01/2025 Bikaner (Rajasthan) 46 5000 Lokotsav 17/01/2025 to 26/01/2025 Goa 227 10000 Maru Mahotsav 10/02/2025 to 11/02/2025 Jaisalmer (Rajasthan) 47 5000 Beneshwar Mela 11/02/2025 to 12/02/2025 Dungarpur (Rajasthan) 49 10000 Vasantosav 21/02/2025 to 02/03/2025 Gandhinagar (Gujarat) <