Posted On: 09 APR 2026 3:06PM by PIB Delhi Villages such as Murugummi, Marella, and Thangella in Prakasam district of Andhra Pradesh have emerged as models of water resilience through community-led rainwater conservation initiatives implemented under the Jal Sanchay Jan Bhagidari campaign of the Ministry of Jal Shakti, Government of India. The initiative has significantly improved groundwater availability, strengthened livelihoods, and reduced distress migration in the region. Earlier, these villages faced acute water scarcity due to erratic rainfall, declining groundwater levels, and frequent borewell failures, adversely affecting agriculture and livelihoods. The situation began to change with active community mobilisation through Gram Sabhas, door-to-door awareness campaigns, Kalajathas, workshops, and field demonstrations. Farmers, women, youth, and local institutions collectively adopted practices such as water budgeting, crop planning, and groundwater sharing, fostering a strong sense of ownership. Adopting a ridge-to-valley approach, the villages implemented a range of rainwater harvesting and conservation measures to capture, store, and recharge rainwater. Key interventions include percolation tanks, farm ponds, staggered trenches, rooftop rainwater harvesting systems, and the rejuvenation of community ponds. Key Achievements Murugummi: Construction of 71 water conservation structures with a cumulative storage capacity of approximately 8.11 lakh cubic metres, providing protective irrigation to 264.5 hectares of agricultural land. Marella: Development of 53 water conservation structures with a cumulative storage capacity of about 10.04 lakh cubic metres, enhancing agricultural sustainability across 220.5 hectares. Additionally, the renovation of community ponds and tanks contributed nearly 5.95 lakh cubic metres of additional storage capacity. Thangella: Construction of 71 water conservation structures with a cumulative storage capacity of around 5.89 lakh cubic metres, providing irrigation support to 185.3 hectares. The revival of traditional water bodies further augmented storage capacity by approximately 3.98 lakh cubic metres. Impact Improved Groundwater Levels: Benefiting approximately 5,900 people by enhancing access to water for domestic and agricultural purposes. Enhanced Agricultural Productivity : Expansion of protective irrigation has strengthened livelihoods for a majority of farming households. Increase in Milk Production : Improved water availability has supported dairy activities, providing supplementary income to rural families. Restoration of Soil Moisture : Enhanced land health has enabled more stable and resilient cropping patterns. Reduction in Distress Migration : Improved livelihood opportunities have enabled families to sustain themselves locally. Recognition Murugummi village was conferred the Second-Best Village Panchayat Award at the 6th National Water Awards, 2024, while Marella was selected among the top 30 villages and Thangella was nominated for national recognition, underscoring the effectiveness of community-led water conservation efforts. Conclusion The transformation of these villages demonstrates the effectiveness of the Jal Sanchay Jan Bhagidari approach in fostering community ownership of water resources. The initiative highlights a replicable model for sustainable water management and reinforces the importance of people’s participation in achieving long-term water security. *** ND (Release ID: 2250425) Visitor Counter : 840 Read this release in: Urdu , हिन्दी , Telugu Ministry of Jal Shakti Community-Led Rainwater Conservation Transforms Villages in Prakasam District, Andhra Pradesh Posted On: 09 APR 2026 3:06PM by PIB Delhi Villages such as Murugummi, Marella, and Thangella in Prakasam district of Andhra Pradesh have emerged as models of water resilience through community-led rainwater conservation initiatives implemented under the Jal Sanchay Jan Bhagidari campaign of the Ministry of Jal Shakti, Government of India. The initiative has significantly improved groundwater availability, strengthened livelihoods, and reduced distress migration in the region. Earlier, these villages faced acute water scarcity due to erratic rainfall, declining groundwater levels, and frequent borewell failures, adversely affecting agriculture and livelihoods. The situation began to change with active community mobilisation through Gram Sabhas, door-to-door awareness campaigns, Kalajathas, workshops, and field demonstrations. Farmers, women, youth, and local institutions collectively adopted practices such as water budgeting, crop planning, and groundwater sharing, fostering a strong sense of ownership. Adopting a ridge-to-valley approach, the villages implemented a range of rainwater harvesting and conservation measures to capture, store, and recharge rainwater. Key interventions include percolation tanks, farm ponds, staggered trenches, rooftop rainwater harvesting systems, and the rejuvenation of community ponds. Key Achievements Murugummi: Construction of 71 water conservation structures with a cumulative storage capacity of approximately 8.11 lakh cubic metres, providing protective irrigation to 264.5 hectares of agricultural land. Marella: Development of 53 water conservation structures with a cumulative storage capacity of about 10.04 lakh cubic metres, enhancing agricultural sustainability across 220.5 hectares. Additionally, the renovation of community ponds and tanks contributed nearly 5.95 lakh cubic metres of additional storage capacity. Thangella: Construction of 71 water conservation structures with a cumulative storage capacity of around 5.89 lakh cubic metres, providing irrigation support to 185.3 hectares. The revival of traditional water bodies further augmented storage capacity by approximately 3.98 lakh cubic metres. Impact Improved Groundwater Levels: Benefiting approximately 5,900 people by enhancing access to water for domestic and agricultural purposes. Enhanced Agricultural Productivity : Expansion of protective irrigation has strengthened livelihoods for a majority of farming households. Increase in Milk Production : Improved water availability has supported dairy activities, providing supplementary income to rural families. Restoration of Soil Moisture : Enhanced land health has enabled more stable and resilient cropping patterns. Reduction in Distress Migration : Improved livelihood opportunities have enabled families to sustain themselves locally. Recognition Murugummi village was conferred the Second-Best Village Panchayat Award at the 6th National Water Awards, 2024, while Marella was selected among the top 30 villages and Thangella was nominated for national recognition, underscoring the effectiveness of community-led water conservation efforts. Conclusion The transformation of these villages demonstrates the effectiveness of the Jal Sanchay Jan Bhagidari approach in fostering community ownership of water resources. The initiative highlights a replicable model for sustainable water management and reinforces the importance of people’s participation in achieving long-term water security. *** ND (Release ID: 2250425) <span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Villages such as Murugummi, Marella, and Thangella in Prakasam district of Andhra Pradesh have emerged as models of water resilience through community-led rainwater conservation initiatives implemented under the Jal Sanchay Jan Bhagidari campaign of the Ministry of Jal Shakti, Government of India. The initiative has significantly improved groundwater availability, strengthened livelihoods, and reduced distress migration in the region.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Earlier, these villages faced acute water scarcity due to erratic rainfall, declining groundwater levels, and frequent borewell failures, adversely affecting agriculture and livelihoods. The situation began to change with active community mobilisation through Gram Sabhas, door-to-door awareness campaigns, Kalajathas, workshops, and field demonstrations. Farmers, women, youth, and local institutions collectively adopted practices such as water budgeting, crop planning, and groundwater sharing, fostering a strong sense of ownership.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Adopting a ridge-to-valley approach, the villages implemented a range of rainwater harvesting and conservation measures to capture, store, and recharge rainwater. Key interventions include percolation tanks, farm ponds, staggered trenches, rooftop rainwater harvesting systems, and the rejuvenation of community ponds.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong><u>Key Achievements</u></strong></span></span></p> <ul style="margin-left:40px"> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Murugummi: Construction of 71 water conservation structures with a cumulative storage capacity of approximately 8.11 lakh cubic metres, providing protective irrigation to 264.5 hectares of agricultural land.</span></span></li> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Marella: Development of 53 water conservation structures with a cumulative storage capacity of about 10.04 lakh cubic metres, enhancing agricultural sustainability across 220.5 hectares. Additionally, the renovation of community ponds and tanks contributed nearly 5.95 lakh cubic metres of additional storage capacity.</span></span></li> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Thangella: Construction of 71 water conservation structures with a cumulative storage capacity of around 5.89 lakh cubic metres, providing irrigation support to 185.3 hectares. The revival of traditional water bodies further augmented storage capacity by approximately 3.98 lakh cubic metres.</span></span></li> </ul> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong><u>Impact</u></strong></span></span></p> <ul style="margin-left:40px"> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Improved Groundwater Levels:</strong> Benefiting approximately 5,900 people by enhancing access to water for domestic and agricultural purposes.</span></span></li> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Enhanced Agricultural Productivity</strong>: Expansion of protective irrigation has strengthened livelihoods for a majority of farming households.</span></span></li> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Increase in Milk Production</strong>: Improved water availability has supported dairy activities, providing supplementary income to rural families.</span></span></li> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Restoration of Soil Moisture</strong>: Enhanced land health has enabled more stable and resilient cropping patterns.</span></span></li> <li style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>Reduction in Distress Migration</strong>: Improved livelihood opportunities have enabled families to sustain themselves locally.</span></span></li> </ul> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong><u>Recognition</u></strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">Murugummi village was conferred the Second-Best Village Panchayat Award at the 6th National Water Awards, 2024, while Marella was selected among the top 30 villages and Thangella was nominated for national recognition, underscoring the effectiveness of community-led water conservation efforts.</span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong><u>Conclusion</u></strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px">The transformation of these villages demonstrates the effectiveness of the Jal Sanchay Jan Bhagidari approach in fostering community ownership of water resources. The initiative highlights a replicable model for sustainable water management and reinforces the importance of people’s participation in achieving long-term water security.</span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image001Z81Y.png" style="height:222px; width:752px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image002CCAA.png" style="height:277px; width:752px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image003E9LE.png" style="height:402px; width:752px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0046HL2.png" style="height:345px; width:737px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image005Z2DH.png" style="height:240px; width:727px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0069NO9.png" style="height:290px; width:752px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0071PR7.png" style="height:277px; width:753px" /></span></span></p> <p style="text-align:center"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>***</strong></span></span></p> <p style="text-align:justify"><span style="font-family:Times New Roman,Times,serif"><span style="font-size:16px"><strong>ND</strong></span></span></p> " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width $(document).ready(function () { var width = $(window).width(); if (width @media print { .sticky-social, .sticky-social_mb, .pull-right, #printPDF { display: none !important; } } .f_vl { padding-right: 30px; font-size: 17px; cursor: pointer; } .log_oo { // width: 20%; display: flex; justify-content: space-between; } .log_oo img { width: 150px; /*width: 100%; height: auto;*/ } .sticky-social_mb { position: fixed; bottom: 0px; padding: 0px; margin: 0px; width: 100%; } .social_mb { list-style: none; display: flex; width: 100%; margin-bottom: -8px; } .social_mb a { padding: 8px 0px; font-size: 30px; transition: all 0.8s ease-in-out; width: 20% !important; text-align: center; } .section1 { position: relative; padding: 10px 0px; width: 100%; } .sticky-social { position: fixed; top: 20px; left: 0px; padding: 0px; margin: 0px; } .social { list-style: none; } .social a li { padding: 8px 12px; font-size: 25px; transition: all 0.8s ease-in-out; } .social a li:hover { margin-right: -30px; box-shadow: 2px 5px 10px grey; } .social a li:hover .fa { margin-left: 20px; } .fb_b { /* background-color: rgb(59, 89, 152);*/ background-color: rgba(65,103,178,255); } .twitter_r { /* background-color: rgb(29, 161, 242);*/ background-color: #000000; } .whatsapp_r { /* background-color: rgb(77, 194, 71);*/ background-color: rgba(13,191,67,255); } .fa-envelope_r { /* background-color: rgb(219, 68, 55);*/ background-color: #e2123d; } .fa-linkedin_r { background-color: rgb(0, 119, 181); } @media only screen and (max-device-width: 767px) { p span img { max-width: 90% !important; height: auto !important; } p img { max-width: 90% !important; height: auto !important; } h2 { font-size: 20px !important; font-weight: 600 !important; } h3 { font-size: 18px !important; font-weight: 600 !important; } } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //
Community-Led Rainwater Conservation Transforms Villages in Prakasam District, Andhra Pradesh
Original PIB release
pib.gov.in · PRID 2250425
Open on PIB ↗
pib.gov.in · PRID 2250425