Ministry of Information & Broadcasting press release · 9 April 2026 · pibtracker filter

Doordarshan (Prasar Bharati) Signs MoU with ICCR to Expand Global Reach of Indian Cultural Content

PRID2250558 MinistryMinistry of Information & Broadcasting Released9 April 2026 Reading8 min

Partnership to Enable Multi-Platform Dissemination of Cultural Content; Focus on Global Outreach and Digital Expansion Posted On: 09 APR 2026 6:51PM by PIB Delhi In a significant step towards strengthening India’s cultural diplomacy and global outreach, Doordarshan (Prasar Bharati) signed a Memorandum of Understanding (MoU) with the Indian Council for Cultural Relations (ICCR) on April 7, 2026, at Doordarshan Bhawan, New Delhi. The MoU was signed by Director General, Doordarshan, Shri K. Satish Nambudiripad, and Director General, ICCR, Smt. K. Nandini Singla, in the presence of senior officials from both organisations, and was attended by officials from Doordarshan (Prasar Bharati) and ICCR. The partnership seeks to leverage Doordarshan (Prasar Bharati)’s extensive television, radio, and digital ecosystem to amplify the reach of cultural content provided by ICCR. These include cultural events organised by Indian Missions abroad, such as Embassies, Consulates, and Indian Cultural Centres, as well as programmes conducted by ICCR Headquarters and its Zonal and Regional Offices across India. Under the MoU, ICCR will provide cultural content and performances, while Doordarshan (Prasar Bharati) will undertake their coverage and dissemination across multiple platforms, including television channels, radio networks, OTT platforms, and social media. The arrangement also facilitates the broadcast of recorded cultural content received from Indian Missions overseas, thereby ensuring wider access to India’s cultural expressions across geographies. A key feature of the agreement is the provision for joint ownership of content rights in perpetuity, including digital rights, enabling both organisations to archive and disseminate content for long-term use. Doordarshan (Prasar Bharati) will also undertake pre-event publicity and cross-platform promotion, as feasible, to enhance audience engagement. The MoU further enables Doordarshan (Prasar Bharati) to explore monetisation opportunities arising from the content generated under this collaboration, contributing to the sustainability of cultural broadcasting initiatives. The agreement will remain in force for a period of three years, with provisions for extension through mutual consent. This collaboration is expected to significantly enhance the visibility and accessibility of India’s rich and diverse cultural heritage, while aligning cultural promotion efforts with contemporary media platforms and global audiences. **** Mahesh Kumar/ Vivek Vishwash (Release ID: 2250558) Visitor Counter : 2332 Read this release in: Urdu , हिन्दी , Marathi , Bengali , Manipuri , Assamese , Punjabi , Gujarati , Telugu , Telugu , Kannada , Malayalam Ministry of Information & Broadcasting Doordarshan (Prasar Bharati) Signs MoU with ICCR to Expand Global Reach of Indian Cultural Content Partnership to Enable Multi-Platform Dissemination of Cultural Content; Focus on Global Outreach and Digital Expansion Posted On: 09 APR 2026 6:51PM by PIB Delhi In a significant step towards strengthening India’s cultural diplomacy and global outreach, Doordarshan (Prasar Bharati) signed a Memorandum of Understanding (MoU) with the Indian Council for Cultural Relations (ICCR) on April 7, 2026, at Doordarshan Bhawan, New Delhi. The MoU was signed by Director General, Doordarshan, Shri K. Satish Nambudiripad, and Director General, ICCR, Smt. K. Nandini Singla, in the presence of senior officials from both organisations, and was attended by officials from Doordarshan (Prasar Bharati) and ICCR. The partnership seeks to leverage Doordarshan (Prasar Bharati)’s extensive television, radio, and digital ecosystem to amplify the reach of cultural content provided by ICCR. These include cultural events organised by Indian Missions abroad, such as Embassies, Consulates, and Indian Cultural Centres, as well as programmes conducted by ICCR Headquarters and its Zonal and Regional Offices across India. Under the MoU, ICCR will provide cultural content and performances, while Doordarshan (Prasar Bharati) will undertake their coverage and dissemination across multiple platforms, including television channels, radio networks, OTT platforms, and social media. The arrangement also facilitates the broadcast of recorded cultural content received from Indian Missions overseas, thereby ensuring wider access to India’s cultural expressions across geographies. A key feature of the agreement is the provision for joint ownership of content rights in perpetuity, including digital rights, enabling both organisations to archive and disseminate content for long-term use. Doordarshan (Prasar Bharati) will also undertake pre-event publicity and cross-platform promotion, as feasible, to enhance audience engagement. The MoU further enables Doordarshan (Prasar Bharati) to explore monetisation opportunities arising from the content generated under this collaboration, contributing to the sustainability of cultural broadcasting initiatives. The agreement will remain in force for a period of three years, with provisions for extension through mutual consent. This collaboration is expected to significantly enhance the visibility and accessibility of India’s rich and diverse cultural heritage, while aligning cultural promotion efforts with contemporary media platforms and global audiences. **** Mahesh Kumar/ Vivek Vishwash (Release ID: 2250558) Partnership to Enable Multi-Platform Dissemination of Cultural Content; Focus on Global Outreach and Digital Expansion" /> In a significant step towards strengthening India’s cultural diplomacy and global outreach, Doordarshan (Prasar Bharati) signed a Memorandum of Understanding (MoU) with the Indian Council for Cultural Relations (ICCR) on April 7, 2026, at Doordarshan Bhawan, New Delhi. The MoU was signed by Director General, Doordarshan, Shri K. Satish Nambudiripad, and Director General, ICCR, Smt. K. Nandini Singla, in the presence of senior officials from both organisations, and was attended by officials from Doordarshan (Prasar Bharati) and ICCR. <img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0012S8J.jpg" style="height:358px; width:538px" /> The partnership seeks to leverage Doordarshan (Prasar Bharati)’s extensive television, radio, and digital ecosystem to amplify the reach of cultural content provided by ICCR. These include cultural events organised by Indian Missions abroad, such as Embassies, Consulates, and Indian Cultural Centres, as well as programmes conducted by ICCR Headquarters and its Zonal and Regional Offices across India. Under the MoU, ICCR will provide cultural content and performances, while Doordarshan (Prasar Bharati) will undertake their coverage and dissemination across multiple platforms, including television channels, radio networks, OTT platforms, and social media. The arrangement also facilitates the broadcast of recorded cultural content received from Indian Missions overseas, thereby ensuring wider access to India’s cultural expressions across geographies. A key feature of the agreement is the provision for joint ownership of content rights in perpetuity, including digital rights, enabling both organisations to archive and disseminate content for long-term use. Doordarshan (Prasar Bharati) will also undertake pre-event publicity and cross-platform promotion, as feasible, to enhance audience engagement. <img src="https://static.pib.gov.in/WriteReadData/userfiles/image/image0022SGFS.png" style="height:328px; width:438px" /> The MoU further enables Doordarshan (Prasar Bharati) to explore monetisation opportunities arising from the content generated under this collaboration, contributing to the sustainability of cultural broadcasting initiatives. The agreement will remain in force for a period of three years, with provisions for extension through mutual consent. This collaboration is expected to significantly enhance the visibility and accessibility of India’s rich and diverse cultural heritage, while aligning cultural promotion efforts with contemporary media platforms and global audiences. **** Mahesh Kumar/ Vivek Vishwash " /> var mPlayer = document.getElementById("background_music"); var mPlayAction = document.getElementById("playbutton"); var isPlaying = false; function playAudio() { mPlayer.play(); isPlaying = true; document.getElementById('stopA').style.display = "block"; document.getElementById('playA').style.display = "none"; } function pauseAudio() { mPlayer.pause(); isPlaying = false; document.getElementById('playA').style.display = "block"; document.getElementById('stopA').style.display = "none"; } //function HandleAudio() { // if (isPlaying == true) { // //Playing already Pause it // pauseAudio(); // } else { // //Play the music // playAudio(); // } //} var synth = window.speechSynthesis; function CleanHtml(html) { html = html.replace(/ /gi, ''); return html; } function stripHtml(html) { let tmp = document.createElement("DIV"); tmp.innerHTML = CleanHtml(html); return tmp.textContent || tmp.innerText || ""; } $(document).ready(function () { //for responsive tables $("table").each(function () { if (!$(this).closest(".table-responsive").length) { $(this).wrap(" "); } }); var width = $(window).width(); if (width $(document).ready(function () { var width = $(window).width(); if (width @media print { .sticky-social, .sticky-social_mb, .pull-right, #printPDF { display: none !important; } } .f_vl { padding-right: 30px; font-size: 17px; cursor: pointer; } .log_oo { // width: 20%; display: flex; justify-content: space-between; } .log_oo img { width: 150px; /*width: 100%; height: auto;*/ } .sticky-social_mb { position: fixed; bottom: 0px; padding: 0px; margin: 0px; width: 100%; } .social_mb { list-style: none; display: flex; width: 100%; margin-bottom: -8px; } .social_mb a { padding: 8px 0px; font-size: 30px; transition: all 0.8s ease-in-out; width: 20% !important; text-align: center; } .section1 { position: relative; padding: 10px 0px; width: 100%; } .sticky-social { position: fixed; top: 20px; left: 0px; padding: 0px; margin: 0px; } .social { list-style: none; } .social a li { padding: 8px 12px; font-size: 25px; transition: all 0.8s ease-in-out; } .social a li:hover { margin-right: -30px; box-shadow: 2px 5px 10px grey; } .social a li:hover .fa { margin-left: 20px; } .fb_b { /* background-color: rgb(59, 89, 152);*/ background-color: rgba(65,103,178,255); } .twitter_r { /* background-color: rgb(29, 161, 242);*/ background-color: #000000; } .whatsapp_r { /* background-color: rgb(77, 194, 71);*/ background-color: rgba(13,191,67,255); } .fa-envelope_r { /* background-color: rgb(219, 68, 55);*/ background-color: #e2123d; } .fa-linkedin_r { background-color: rgb(0, 119, 181); } @media only screen and (max-device-width: 767px) { p span img { max-width: 90% !important; height: auto !important; } p img { max-width: 90% !important; height: auto !important; } h2 { font-size: 20px !important; font-weight: 600 !important; } h3 { font-size: 18px !important; font-weight: 600 !important; } } /* === Film Roll Badge Styling(IFFI2025 countdown) === */ .film-roll-badge { position: absolute; top:82%; right: 20px; width: 230px; height: 70px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 18px, #6e2b8b 18px, #6e2b8b 36px ); border-top: 8px solid #9a2375; border-bottom: 8px solid #9a2375; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.4); animation: moveFilm 8s linear infinite; z-index: 10; } /* film sprocket holes */ .film-roll-badge::before, .film-roll-badge::after { content: ""; position: absolute; width: 100%; height: 10px; background: repeating-linear-gradient( to right, #9a2375 0px, #9a2375 10px, #fff 10px, #fff 20px ); left: 0; z-index: 2; } .film-roll-badge::before { top: -4px; } .film-roll-badge::after { bottom: -4px; } .film-roll-inner { position: relative; height: 100%; display: flex; align-items: center; justify-content: center; animation: flicker 2s infinite ease-in-out; } .countdown-text { font-size: 1.3rem; font-weight: 700; color: #fff; text-shadow: 0 0 6px rgba(255, 255, 255, 0.4), 0 0 10px #000; white-space: nowrap; } /* === Animations === */ @keyframes moveFilm { 0% { background-position: 0 0; } 100% { background-position: 120px 0; } } @keyframes flicker { 0%, 100% { opacity: 1; } 50% { opacity: 0.9; } 25% { opacity: 0.95; } 75% { opacity: 0.85; } } /* === Responsive Adjustments === */ @media (max-width: 1500px) { .film-roll-badge { top: 68%; right: 18px; /* width: 220px; */ height: 65px; font-size: 0.85rem; } .press-section { margin-top: 35px; } } @media (max-width: 992px) { .film-roll-badge { top: 52%; right: 10px; width: 200px; height: 60px; } } @media (max-width: 768px) { .film-roll-badge { top: 56%; right: 10px; width: 124px; height: 55px; } .countdown-text { font-size: 0.9rem; } } @media (max-width: 576px) { .film-roll-badge { top: 59%; right: 5px; /* width: 160px; */ height: 50px; } .countdown-text { font-size: 0.85rem; } } const festivalStart = new Date("2025-11-20T00:00:00").getTime(); const festivalEnd = new Date("2025-11-28T23:59:59").getTime(); const countdownElement = document.getElementById("countdown"); const interval = setInterval(() => { const now = new Date().getTime(); // BEFORE FESTIVAL — show days + hours left if (now = festivalStart && now el.style.width = "350px"); clearInterval(interval); } }, 1000); //

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Doordarshan (Prasar Bharati) Signs MoU with ICCR to Expand Global Reach of Indian Cultural Content

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