PIB TrackerA youth pledge against addiction, launched from the top
The Prime Minister launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan', urging families not to hide addiction out of social prestige and pointing to rehabilitation, yoga and open communication as the way back.
What happened
- The PM launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan'.
- He urged every citizen, especially youth, to join the movement against drugs.
- He asked families not to hide a child's addiction under the guise of social prestige, and to seek medical help.
- He pointed to yoga, meditation, social support and rehabilitation centres as routes out of addiction.
- It runs through the MY Bharat platform, complementing the Nasha Mukt Bharat Abhiyaan.
For Prelims
- Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan: a youth-focused anti-drug campaign launched by the PM, run through MY Bharat.
- Nasha Mukt Bharat Abhiyaan: launched 15 August 2020; has reached over 29 crore citizens.
- NAPDDR: the National Action Plan for Drug Demand Reduction, the umbrella under which demand-side work runs.
- Nodal ministry: Social Justice and Empowerment handles demand reduction; the NCB handles supply-side enforcement.
- MY Bharat: the Mera Yuva Bharat platform for youth volunteering and nation-building.
- The framing: addiction as a health problem needing treatment, not a moral failing to be hidden.
For UPSC: A social-welfare and public-health item. Use it for drug demand reduction versus supply-side enforcement, the NDPS framework, stigma as a barrier to treatment, and youth mobilisation as an instrument of behaviour change.
What it is NOT: This is a demand-side awareness and mobilisation campaign — not a change to the NDPS Act or to enforcement against trafficking.
For Mains
Syllabus: GS2.13 · GS2.12 · Linkage L1
Anchor
Addiction reframed as an illness to be treated, not a secret to be kept.
Substantiation (data)
A national youth campaign launched through MY Bharat, alongside the Nasha Mukt Bharat Abhiyaan's reach of over 29 crore citizens since 2020.
Exemplification
The explicit appeal to families not to hide addiction for the sake of social prestige tackles stigma as a policy obstacle.
Problematisation
Awareness campaigns need matching treatment capacity — de-addiction centres, trained counsellors and follow-up care remain thin in many districts.
Way-forward
Pair mobilisation with accessible de-addiction and rehabilitation services, school counselling and supply-side enforcement.
Position
Treating addiction as a health issue rather than a disgrace is the precondition for anyone seeking help.
Deploys into: Health + vulnerable sections (GS2.13, GS2.12) · drug demand reduction, stigma and treatment access, and youth mobilisation for behaviour change.
Prime Minister's Office · 2026-08-02 · PRID 2293335 · PIB source ↗