🔬 Science & TechMAINS · GS2.15

WAVES OTT crosses one crore users

Prasar Bharati's public-service streaming platform passes 1 crore registered users in under two years — a state-run answer to the private OTT boom.

What happened

For Prelims

For UPSC: WAVES OTT = Prasar Bharati's free public-service streaming app, launched Nov 2024 at the 55th IFFI; 1 crore users by Jun 2026, target 2 crore by Mar 2027. Prasar Bharati = statutory body under the Prasar Bharati Act, 1990 (operational 23 Nov 1997), comprising Doordarshan + All India Radio, under the I&B Ministry. Keep the OTT app separate from the WAVES summit (first edition May 2025, Mumbai).

The wider story — why a state-run OTT milestone matters. India's over-the-top market grew up almost entirely in the private sector — a crowded field of subscription apps competing on originals, sport and regional drama. Into that field the public broadcaster entered late, in November 2024, with a different proposition: not a paid premium catalogue but a free, advertising-light, public-interest bundle that puts Doordarshan and All India Radio's decades of archives, government educational channels and cultural programming behind a single modern app. Crossing 1 crore registered users in under two years is the headline the ministry is selling, but the more examinable point is structural: it shows the state attempting to occupy the digital distribution layer directly, rather than relying only on legacy cable-and-satellite reach for Doordarshan and FM/MW reach for AIR. As television viewership migrates to streaming and connected TVs, a public broadcaster that does not have its own digital storefront risks losing the audience that public-service broadcasting exists to serve. WAVES is the institutional response to that risk.

The public-service logic. The Prasar Bharati Act, 1990 obliges the corporation to conduct broadcasting "as a public service" — to inform, educate and entertain, and to safeguard citizens' right to be informed on matters of public concern. That mandate historically lived on linear television and radio. WAVES extends it into on-demand digital form: free educational content via PM eVidya, the digital editions of Yojana, Kurukshetra and Rozgar Samachar (long-running government magazines that aspirants themselves read), devotional and heritage streams, and archival DD/AIR material. The platform's reach into 130+ countries also gives it a soft-power dimension: it functions as a window onto Indian culture and languages for the diaspora and foreign audiences, complementing external-broadcasting efforts. So the milestone reads on three registers at once — a technology-adoption story, a public-broadcasting-reform story, and a cultural-diplomacy story.

The institutions behind the app. To place WAVES correctly, an aspirant should hold the public-broadcasting lineage in order. All India Radio (Akashvani) traces to 1936; Doordarshan began television transmission in 1959 and became a full national service through the following decades. Both ran as media units inside the Ministry of Information & Broadcasting until the Prasar Bharati Act, 1990 — passed to give the broadcaster editorial autonomy from the government of the day — was operationalised on 23 November 1997, transferring DD and AIR into the new statutory corporation. The corporation is steered by the Prasar Bharati Board; its broad mandate under the Act is to uphold the unity and integrity of the country, present a fair and balanced flow of information, and pay special attention to education, agriculture, rural development, science, sports, women and the welfare of weaker sections. WAVES is best read as the latest delivery channel for that same statutory mandate — the move from a tower-and-transponder model to an app-and-internet model.

The regulatory backdrop. India's digital-media and OTT space is governed largely through the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which created a three-tier self-regulation and oversight structure for OTT/streaming content and brought digital news and curated content under the I&B Ministry's purview. WAVES operates within this broader environment but as a public-sector entrant, not a regulated private intermediary in the ordinary sense — its differentiator from launch has been the explicit "clean, family-friendly" content pitch, positioning the public platform against recurring controversies over content on commercial OTTs. For Mains, this lets the release sit inside a larger argument: the state pursuing the digital audience both as regulator (the 2021 Rules) and as direct provider (WAVES), two different levers on the same media transition.

What it is NOT. WAVES OTT is not a private commercial streaming service and is not a paid-subscription platform — its public-service content is offered free. It is not the same as the WAVES summit, despite the shared name and shared ministry; the summit is a global industry convening (first held 1–4 May 2025, Mumbai), while the OTT is a consumer app (launched Nov 2024). Prasar Bharati itself is not a department of the I&B Ministry — it is a statutory autonomous corporation created by Act of Parliament, even though Doordarshan and All India Radio were earlier ministry media units. The Prasar Bharati Act received presidential assent in 1990 but was not brought into force until 1997 — the two years are commonly confused. And the "1 crore" figure refers to registered users, distinct from the 1.4 crore downloads — a statement that conflates the two would be wrong.

For Mains

Anchor
A live case study of the state strengthening public-service media in the digital age — relevant to questions on governance, e-governance and the role of public broadcasting.
Data
Concrete adoption metrics for an indigenous public-digital platform: 1 crore users, 1.4 crore downloads, 24,000+ titles, 130+ countries, target 2 crore by March 2027.
Example
Illustrates technology in everyday life / digital delivery of public goods — education (PM eVidya), government journals, archival culture pushed through a single OTT app.
Position
The government's stated stance: WAVES validates "the vision of a single destination for television, radio, on-demand content, education, culture and heritage" — a deliberate public alternative to private OTT.
Way-forward
Roadmap of content partnerships, wider device distribution, and deeper regional/educational content as the model for scaling public-digital reach to 2 crore users.
Deploys into: role & reform of public-service broadcasting; e-governance and digital delivery of education/culture; soft power and cultural diplomacy; indigenous digital platforms and Digital India; the regulation of OTT/digital media.
Ministry of Information & Broadcasting · 2026-06-02 · PRID 2268091 · PIB source ↗